Qargo TMS

Regional Marketing Director

Qargo TMS

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Define and execute a regional marketing strategy aligned with commercial targets across the UK and Europe
  • Own the marketing roadmap: set priorities, allocate budget, and measure ROI across all channels
  • Build a high-performing marketing team — coach, develop, and retain talent
  • Manage several direct reports (content, digital/web, and campaigns)
  • Serve as the senior marketing voice in commercial leadership discussions
  • Translate business objectives into marketing plans with clear KPIs
  • Design and manage multi-channel demand generation programs (paid search, paid social, display, retargeting) to drive qualified pipeline for Sales
  • Own marketing-sourced and marketing-influenced pipeline targets
  • Report on funnel metrics from impression to closed-won
  • Continuously test, optimise, and scale campaigns
  • Manage agency relationships where applicable
  • Set the content strategy: thought leadership, case studies, whitepapers, blog, video, and social
  • Position Qargo as the category leader in intelligent transport management
  • Ensure brand consistency and quality across all touchpoints — website, collateral, advertising, and partner materials
  • Own the website as Qargo's primary conversion engine
  • Drive improvements in traffic, engagement, and lead capture
  • Monitor competitive landscape, market trends, and customer insights

Requirements

  • 5+ years of B2B marketing experience, with at least 3 years in a senior or director-level role
  • Proven track record of building and managing demand generation programs that deliver measurable pipeline and revenue impact
  • Experience managing a marketing team (3+ people) and developing talent
  • Strong command of paid acquisition, content marketing, SEO, and marketing analytics
  • Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Salesforce, Marketo)
  • Excellent written and verbal communication
  • Able to craft compelling messaging for technical and non-technical audiences
  • Comfort operating in a fast-paced, scale-up environment with limited legacy process
Benefits
  • Competitive compensation package
  • Hybrid working from our London office at the WeWork Aviation House, Holborn
  • Significant autonomy to shape the marketing function and strategy
  • A collaborative, transparent culture that values ownership and curiosity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpaid acquisitioncontent marketingSEOmarketing analyticsmulti-channel marketingKPI measurementcampaign optimizationpipeline management
Soft Skills
team managementcoachingcommunicationstrategic thinkingleadershiptalent developmentadaptabilitycollaborationproblem-solvingcreativity