QAD

Digital Marketing Strategist

QAD

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

Tech Stack

ERP

About the role

  • Develop a comprehensive digital marketing strategy aligned with overall revenue goals and marketing objectives, focusing on inbound lead generation and nurturing.
  • Partner closely with the Revenue team (Sales/Business Development) to define target audience profiles, ideal customer profiles (ICPs), and buyer journeys to inform campaign development.
  • Collaborate with Corporate Marketing to ensure brand consistency and effective integration of digital campaigns across all corporate initiatives and digital platforms.
  • Work with Solution Marketing to transform product features and value propositions into compelling digital content and campaign narratives.
  • Identify emerging digital trends, technologies, and platforms to maintain a competitive edge and optimize future digital investments.
  • Lead the execution of multi-channel digital campaigns, including but not limited to: Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC), content syndication, gated content, and lead magnets, Account-Based Marketing (ABM) digital tactics, social media marketing (LinkedIn, X, etc.) and paid social advertising, website optimization (conversion rate optimization - CRO).
  • Oversee the development, testing, and optimization of landing pages and conversion points to maximize lead capture efficiency.
  • Manage digital campaign budgets, ensuring effective allocation of resources to meet performance targets.
  • Establish key performance indicators (KPIs) for all digital initiatives, focusing on lead quality (MQLs, SQLs) and conversion rates.
  • Utilize marketing automation and CRM platforms to track, measure, and analyze campaign performance.
  • Provide regular, data-driven insights and recommendations to stakeholders across Marketing and Revenue teams to inform ongoing strategy adjustments.
  • Conduct A/B testing across various digital assets and channels to continuously improve campaign effectiveness and ROI.

Requirements

  • Minimum of 5 years of progressive experience in digital marketing, with a focus on B2B lead generation, ideally within the SaaS or ERP space.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven track record of developing and executing successful digital strategies that drive qualified inbound leads in a complex B2B sales cycle environment.
  • Expertise in managing and optimizing campaigns across major platforms, including Google Ads, LinkedIn Campaign Manager, Google Analytics, and SEO tools (e.g., SEMrush, Moz).
  • Strong understanding of marketing technology, including proficiency with a leading marketing automation platform (Marketo, HubSpot, Pardot) and CRM (Salesforce).
  • Excellent cross-functional collaboration and communication skills, with the ability to influence and align diverse internal teams (Revenue, Solution Marketing, Creative).
  • Highly analytical and data-driven, comfortable translating complex data into actionable strategies and clear performance reports.
Benefits
  • Health insurance
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing strategyinbound lead generationSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Account-Based Marketing (ABM)conversion rate optimization (CRO)A/B testingcampaign performance analysislead quality metrics (MQLs, SQLs)budget management
Soft skills
cross-functional collaborationcommunication skillsanalytical skillsdata-driven decision makinginfluencing skills