Vice President

• This executive will oversee integrated media strategy across: Paid Search, Paid Social, SEO, Programmatic, Native, Display, Conversion Rate Optimization (CRO), Landing Page Optimization (LPO), Social Creative, SEO Content Strategy, Landing Page Design & Testing.
• Lead enterprise-level acquisition strategy across all paid and organic media channels.
• Develop scalable growth frameworks across Paid Search, Paid Social, SEO, Programmatic, Native, Display, Retargeting, Emerging acquisition channels.
• Own growth strategy for our internal lead generation properties, driving high-volume traffic through search, social, programmatic, native, and display acquisition channels.
• Build, mentor, and lead a team of 8 across paid media, SEO, CRO/LPO, creative strategy, analytics, and content.
• Establish operational processes, KPI frameworks, and reporting standards.
• Foster a culture of testing, accountability, innovation, and performance.
• Collaborate cross-functionally with executive leadership, sales, analytics, product, and operations teams.

VP of Media

Insurance

• Craft and execute a visionary growth and a Go To Market strategy for the Insurance vertical, aligning with PX’s overarching goals.
• Identify untapped opportunities to establish PX as the go-to customer acquisition platform in the insurance industry.
• Set clear, ambitious targets that drive exponential growth.
• Bring hyper-growth to the vertical by securing and scaling partnerships with leading insurance brands.
• Develop and deploy innovative sales strategies that maximize revenue and client ROI.
• Grow and inspire the high-performing sales and account management team dedicated to the Insurance vertical.
• Foster a culture of accountability, collaboration, and continuous learning.
• Be the face of PX for top-tier insurance clients, acting as a trusted advisor and strategic partner.
• Use performance metrics and market insights to innovate and optimize vertical operations.

VP of Media

General Manager – Insurance Vertical