PurposeMed

Social Media and Community Specialist

PurposeMed

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$70,000 - CA$80,000 per year

About the role

  • Managing all Freddie social accounts (Instagram, TikTok, X, Facebook, LinkedIn, etc.) with a consistent, culturally relevant brand voice that drives engagement, brand awareness and patient growth
  • Monitoring and moderating all comments and DMs across organic and paid content to ensure our community feels seen, heard, and supported
  • Actively engaging with followers, creators, and cultural accounts to keep Freddie connected to the conversations that matter
  • Encouraging user-generated content and authentic engagement with patients, creators, and fans of the brand
  • Collaborating with paid media and creative teams to ensure organic and paid strategies work together seamlessly
  • Scaling Freddie’s adult creator program across key social platforms
  • Sourcing, contracting, and onboarding new creators weekly to maintain a consistent, brand-aligned pipeline
  • Ensuring all creator assets meet Freddie’s brand and compliance standards
  • Aligning organic creator content with paid strategies to drive efficiency and conversions
  • Owning monthly performance goals and optimizing the program to meet conversion targets
  • Maintaining comfortability working with sexually explicit content in a professional, brand-safe, and compliance-led context
  • Producing and editing short-form videos, memes, and visuals that resonate with Freddie’s audience, from quick trend reactions to evergreen educational content
  • Partnering with our internal creative team, partners, and creators to bring campaign ideas to life across social
  • Maintaining a strong understanding of our brand tone and visual identity to ensure consistency across all content
  • Keeping a pulse on what’s trending across social media and jumping on opportunities quickly to ensure Freddie stays ahead of the curve
  • Reporting on social performance, engagement trends, and audience insights while providing recommendations to optimize and grow impact
  • Analyzing what content drives results and using those learnings to inform future creative strategies
  • Acting as the primary liaison with our 3PL partners, coordinating inventory levels, managing shipping logistics, and resolving fulfillment issues to ensure the timely and cost-effective delivery of member perks and benefits
  • Overseeing the end-to-end delivery of all member benefit items, guaranteeing a high-quality unboxing experience and reliable supply to enhance patient satisfaction
  • Managing vendor sourcing and qualification process for all member benefit supplies, negotiating terms and securing reliable, cost-effective partnerships
  • Tracking and managing vendor contracts, timelines, and budgets for all merchandise and kits.

Requirements

  • Has 3-5 years of experience managing social media for a brand, agency, or creator, ideally in lifestyle, healthcare, or community-driven industries
  • Has strong content creation skills, including copywriting, photo/video editing, and graphic design (Canva proficiency required, Adobe Creative Suite a plus)
  • Understands social media strategy, community management, and analytics, from trend tracking to engagement growth to reporting
  • Knows how to stay on top of culture, identifying what’s trending and finding ways to make it relevant for Freddie’s audience
  • Has proven experience with external stakeholders, and can juggle multiple conversations at once
  • Thrives in fast-paced environments, balancing multiple platforms, deadlines, and priorities
  • Has exceptional interpersonal and communication skills, with a collaborative and proactive approach to teamwork
  • Is comfortable with light administrative work that supports reporting, scheduling, and influencer coordination
  • Holds a valid passport and can travel occasionally across Canada and the U.S. for events like Pride and other community initiatives
  • Has a deep passion for PurposeMed’s mission and an understanding of the LGBTQ2S+ community, culture, and conversations.
Benefits
  • 20 vacation days and a team that will remind you to use them!
  • Annual winter break closure
  • Extended medical, dental, and vision care starting on your first day of work!
  • 8 wellness days
  • $500 health and wellness spending account
  • $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
  • $20,000 of lifetime coverage for gender-affirming care and procedures
  • $500 learning fund to use towards courses and other professional development
  • Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
  • $3,400 lifetime coverage for fertility drugs
  • Parental leave program for birthing and non-birthing parents.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationcopywritingphoto editingvideo editinggraphic designsocial media strategycommunity managementanalyticstrend trackingreporting
Soft Skills
interpersonal skillscommunication skillscollaborative approachproactive approachability to juggle multiple conversationsability to thrive in fast-paced environmentsbalancing multiple platformstime managementproblem-solvingteamwork
Certifications
valid passport