PurposeMed

Social Media Manager

• Managing all Freddie social accounts (Instagram, TikTok, X, Facebook, LinkedIn, etc.) with a consistent, culturally relevant brand voice that drives engagement, brand awareness and patient growth
• Monitoring and moderating all comments and DMs across organic and paid content to ensure our community feels seen, heard, and supported
• Actively engaging with followers, creators, and cultural accounts to keep Freddie connected to the conversations that matter
• Encouraging user-generated content and authentic engagement with patients, creators, and fans of the brand
• Collaborating with paid media and creative teams to ensure organic and paid strategies work together seamlessly
• Scaling Freddie’s adult creator program across key social platforms
• Sourcing, contracting, and onboarding new creators weekly to maintain a consistent, brand-aligned pipeline
• Ensuring all creator assets meet Freddie’s brand and compliance standards
• Aligning organic creator content with paid strategies to drive efficiency and conversions
• Owning monthly performance goals and optimizing the program to meet conversion targets
• Maintaining comfortability working with sexually explicit content in a professional, brand-safe, and compliance-led context
• Producing and editing short-form videos, memes, and visuals that resonate with Freddie’s audience, from quick trend reactions to evergreen educational content
• Partnering with our internal creative team, partners, and creators to bring campaign ideas to life across social
• Maintaining a strong understanding of our brand tone and visual identity to ensure consistency across all content
• Keeping a pulse on what’s trending across social media and jumping on opportunities quickly to ensure Freddie stays ahead of the curve
• Reporting on social performance, engagement trends, and audience insights while providing recommendations to optimize and grow impact
• Analyzing what content drives results and using those learnings to inform future creative strategies
• Acting as the primary liaison with our 3PL partners, coordinating inventory levels, managing shipping logistics, and resolving fulfillment issues to ensure the timely and cost-effective delivery of member perks and benefits
• Overseeing the end-to-end delivery of all member benefit items, guaranteeing a high-quality unboxing experience and reliable supply to enhance patient satisfaction
• Managing vendor sourcing and qualification process for all member benefit supplies, negotiating terms and securing reliable, cost-effective partnerships
• Tracking and managing vendor contracts, timelines, and budgets for all merchandise and kits.

Social Media and Community Specialist