PURELEI

Marketing

• Operational and strategic management of paid marketing channels (Meta, TikTok, Google) with a focus on revenue, efficiency and scaling
• Planning, execution and optimization of campaigns across the entire funnel in close coordination with CRM, Content and D2C
• KPI-based performance analysis and structured reporting of paid marketing results
• Use of BI tools and multi-attribution models for informed evaluation of channel and campaign performance
• Test-and-learn approach for continuous optimization of creatives, audiences and budgets
• Clean campaign and project management including prioritization and structured execution (e.g., with Asana)

Senior Paid Marketing Manager

Digital Marketing

• Responsible for profitable D2C growth across all relevant acquisition and retention channels
• Strategic management of Digital Marketing & CRM across the entire funnel
• Derive clear priorities and roadmaps from company objectives
• Lead the Digital Marketing & CRM team, both technically and disciplinarily
• Build and optimize structures, processes, and decision-making logic
• Drive data-driven decision making through the use of BI tools
• Close collaboration with relevant stakeholders to further develop acquisition, retention, and membership (app)

Senior Paid Marketing Manager

Team Lead Digital Marketing & CRM