PURELEI

Team Lead Digital Marketing & CRM

PURELEI

full-time

Posted on:

Location Type: Hybrid

Location: Mannheim • Germany

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Job Level

Senior

About the role

  • Responsible for profitable D2C growth across all relevant acquisition and retention channels
  • Strategic management of Digital Marketing & CRM across the entire funnel
  • Derive clear priorities and roadmaps from company objectives
  • Lead the Digital Marketing & CRM team, both technically and disciplinarily
  • Build and optimize structures, processes, and decision-making logic
  • Drive data-driven decision making through the use of BI tools
  • Close collaboration with relevant stakeholders to further develop acquisition, retention, and membership (app)

Requirements

  • Degree in Marketing, Business Administration, Media or Communication Sciences, or equivalent
  • 5–7 years of professional experience in Digital Marketing & CRM, ideally in a D2C environment
  • Strong knowledge of Meta, TikTok & Google Ads Manager, as well as Klaviyo and Charles (or similar)
  • Experience with BI tools, multi-attribution models, and Asana (or similar)
  • Strong ownership and performance mindset with high initiative
  • Strong analytical skills, decisive and resilient — able to perform under pressure
  • Motivating leadership style with excellent communication and feedback skills
  • Fluent in German and English, both written and spoken
Benefits
  • Permanent (open-ended) employment
  • Up to 30 days of vacation
  • Childcare subsidy of up to 50%
  • Training and development opportunities with an individual budget
  • Monthly coaching sessions
  • Regular team and company events
  • Free fruit, coffee, soft drinks, and water in the office
  • Monthly voucher for the PURELEI online shop
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MarketingCRMData AnalysisMulti-attribution ModelsPerformance MarketingAcquisition StrategiesRetention StrategiesBusiness IntelligenceAnalytical SkillsDecision-making Logic
Soft Skills
LeadershipCommunicationFeedback SkillsOwnership MindsetPerformance MindsetInitiativeResilienceMotivationCollaborationStrategic Thinking