Public Partnerships | PPL

Senior Director, Strategic Initiatives

Public Partnerships | PPL

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $165,000 - $185,000 per year

Job Level

Senior

About the role

  • The Senior Director, Strategic Initiatives is accountable for driving market acceleration initiatives that increase enrollment, conversion, and revenue across priority state programs (e.g., CA, PA).
  • Lead complex, cross-functional efforts to optimize the end-to-end lead-to-enrollment lifecycle, establish operating rigor, and deliver measurable growth outcomes.
  • Drive funnel optimization across the full lead-to-enrollment lifecycle to improve conversion, throughput, and cycle time.
  • Establish operating cadence, governance, and performance management to ensure consistent execution and accountability.
  • Build data visibility, performance tracking, and insights to inform decisions and measure outcomes.
  • Orchestrate cross-functional execution across Marketing, Client Engagement/Growth, Operations, Enrollment, RCM, and Finance.
  • Lead through cross-functional influence to drive execution discipline, accountability, and operational rigor.

Requirements

  • Bachelor’s degree in Business, Marketing, Economics, Data/Analytics, Industrial Engineering, or a related field preferred.
  • 12–15+ years total experience, with 6–8+ years in leadership roles managing multi-disciplinary teams and cross-functional programs.
  • Proven leadership across growth/marketing ops, inside sales/enrollment, commercial operations, or revenue operations (RevOps)
  • Multi-market expansion or priority-state go-to-market experience; ability to build repeatable operating models and execution cadences.
  • Demonstrated success orchestrating across Marketing, Client Engagement/Growth, Operations, Enrollment, RCM/Finance—owning operating rhythm, governance, and performance management.
  • Comfortable building data visibility (dashboards, funnel views, lagging/leading indicators) and running weekly performance huddles/QBRs/presentations to C-Suite and Board Dashboard reporting a+
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsperformance managementfunnel optimizationoperating modelsgovernanceenrollment lifecyclecross-functional executiondashboard reportinglead-to-enrollment lifecyclerevenue operations
Soft Skills
leadershipcross-functional influenceaccountabilityoperational rigorcommunicationstrategic thinkingcollaborationdecision-makingproblem-solvingpresentation skills