
Manager, Brand Advocacy – Partnerships
Prose
full-time
Posted on:
Location Type: Hybrid
Location: Williamsburg • New York • United States
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Salary
💰 $90,000 - $100,000 per year
About the role
- Own and evolve Prose's brand advocacy strategy across owned channels, loyalty touchpoints, ambassador programs, and advocacy initiatives
- Build and manage a micro and mid-tier creator community rooted in genuine brand affinity — prioritizing long-term relationships and authentic advocacy
- Develop clear criteria and a scalable process for identifying, onboarding, and nurturing community creators and brand advocates leveraging tools and AI sources
- Plan, manage, and execute brand experiences end-to-end — from intimate community gatherings and activations to larger-scale brand moments and industry events
- Identify, negotiate, and manage brand partnerships and co-marketing collaborations that drive awareness and affinity with target audiences
- Partner with Brand, PR and Social teams to amplify authentic community content and advocacy moments across owned and earned channels
- Leverage internal tools such as CreatorIQ, Nectar Social, etc. to track, analyze, and report on the health and performance of community initiatives, events, and partnerships — translating qualitative signals and quantitative data into actionable insights
- Manage event and partnership budgets, vendor relationships, and logistics with precision and attention to detail
- Serve as a brand ambassador externally, representing Prose at industry events and in partner conversations
Requirements
- 5+ years of experience in community/influencer management, brand advocacy, partnerships, or experiential marketing — ideally at a consumer brand
- Experience in beauty, wellness, personal care, or a premium DTC/subscription brand strongly preferred
- A clear point of view on the distinction between community-driven advocacy and traditional influencer marketing, with experience building or scaling the former
- Proven track record of developing authentic creator and advocate relationships, not just managing content deliverables
- Experience planning and executing brand events and experiences from concept through completion
- Strong negotiation and relationship management skills with experience handling partner contracts and budgets
- Highly organized with the ability to manage multiple work streams, relationships, and deadlines simultaneously
- Data-informed approach to measuring community health, engagement quality, and partnership impact — beyond vanity metrics
- Experience/ability to leverage AI tools such as Gemini, Claude, ChatGPT in order to inform strategies
- Passion for hair, beauty, or wellness and a genuine enthusiasm for building brand communities
Benefits
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical, dental and vision plans)
- 401k + matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on site
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
community managementinfluencer managementbrand advocacypartnership managementexperiential marketingevent planningnegotiationbudget managementdata analysisAI tools
Soft Skills
relationship managementorganizational skillsattention to detailstrategic thinkingcommunication skillscreativityproblem-solvingcollaborationadaptabilityenthusiasm