Prose

Creative Strategist

• Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc)
• Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance
• Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs
• Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health
• Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers
• Use AI tools to enhance workflows for ideation, iteration, and creative testing
• Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations
• Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback
• Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content
• Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed
• Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders
• Foster a culture of creativity, innovation, and collaboration within the paid social creative team

Director, Creative Strategy