Prose

Director, Creative Strategy

Prose

full-time

Posted on:

Location Type: Hybrid

Location: Williamsburg • New York • United States

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Salary

💰 $180,000 - $200,000 per year

Job Level

Lead

About the role

  • Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc)
  • Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance
  • Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs
  • Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health
  • Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers
  • Use AI tools to enhance workflows for ideation, iteration, and creative testing
  • Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations
  • Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback
  • Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content
  • Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed
  • Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders
  • Foster a culture of creativity, innovation, and collaboration within the paid social creative team

Requirements

  • 8+ years of experience in growth marketing, creative strategy, or performance marketing
  • Experience in a DTC, e-commerce, or high-growth company
  • 4+ years of people management experience, with a proven ability to develop and lead small teams
  • Demonstrated experience managing agency partners and driving business results with ability to negotiate contract terms
  • Strong understanding of performance marketing channels and how Creative impacts key growth metrics
  • Deep understanding and thought leadership around performance marketing as it relates to crucial topics like GenAI, Algorithm updates, etc.
  • Experience with data analytics and creative reporting tools (Looker, Motion, etc.)
  • Excellent communication, collaboration, and stakeholder management skills
  • Paid social media and video platform expert with a proven, creative testing playbook
Benefits
  • A competitive and flexible PTO policy
  • Competitive compensation package
  • Company sponsored health care plan (medical, dental and vision plans)
  • 401k + matching
  • FSA and commuter benefits
  • Snacks and vending machine available on site
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcreative strategygrowth marketingcreative testingdata analyticscreative reportingvideo productioncustomer insightsKPI managementcontract negotiation
Soft Skills
team leadershipcoachingcollaborationcommunicationstakeholder managementcreativityinnovationprioritizationstrategic thinkingproblem-solving