Proper Cloth

VP of Marketing

Proper Cloth

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $250,000 per year

Job Level

Lead

About the role

  • Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
  • Translate company-level marketing strategy into clear plans, priorities, and execution across channels
  • Own customer acquisition and retention performance, including budget management and ROI accountability
  • Partner closely with the CEO on marketing strategy, experiments, and long-term direction
  • Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
  • Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
  • Build strong processes for planning, measurement, and continuous improvement
  • Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
  • This role is accountable for growth and performance outcomes.

Requirements

  • 8–12+ years of marketing experience, including senior leadership responsibility
  • Proven experience managing multiple marketing functions and managers
  • Strong analytical skills with a track record of driving growth efficiently
  • Deep appreciation for brand, creative quality, and customer experience
  • Experience working closely with a founder or CEO in a strategy-partner capacity
  • Comfortable operating in a fast-moving, detail-oriented environment
  • Clear communicator with strong judgment and prioritization skills
  • Experience in ecommerce, DTC, luxury, or premium consumer brands is a plus, but not required.
Benefits
  • 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycustomer acquisitionbudget managementROI accountabilitycampaign planningperformance measurementcontinuous improvementecommerceDTCluxury brands
Soft Skills
leadershipanalytical skillscommunicationjudgmentprioritizationmentoringcollaborationdetail-orientedstrategic thinkingprocess building