Proper Cloth

Financial Planning and Analysis

• Own and Improve Accounting Operations
• Manage the accounting function (internal team and/or external partners)
• Ensure accounting processes remain up to date, documented, and continuously improving
• Maintain clean, consistent expense categorization and a well-structured chart of accounts
• Ensure financial data pipelines and integrations remain accurate and reliable
• Own the accuracy of financial reporting across P&L, balance sheet, and cash flow
• Ensure Bills Are Paid
• Own the accounts payable process and controls
• Manage the people/vendors responsible for paying bills, wires, and ACH payments
• Ensure all payments are made accurately and on time
• Establish clear approval workflows and payment policies
• Deliver Department-Level Financial Clarity
• Build and maintain department-level P&Ls and cost reporting
• Help departments understand their costs and unit economics, for example:
• CX team costs and unit economics
• Photography team unit economics
• Showroom profitability by location
• Present financial information in clear, digestible formats that department leaders can use
• Track trends over time and help teams understand what’s driving changes
• Act as a Thought Partner to CEO and Department Heads
• Partner with department leaders to evaluate plans, experiments, and operational changes
• Help think through tradeoffs, ROI, and cost implications of decisions
• Provide financial perspective on headcount changes, tooling investments, and process improvements
• Support leadership in making data-informed, economically sound decisions
• Support team leaders in vendor contract negotiations
• Support leadership in budgeting and projections

Director of Finance

Operations

• Own and lead the day-to-day operational execution of the business
• Oversee Logistics & Fulfillment, Virtual Support, and Showrooms
• Ensure high-quality, reliable, concierge-level experience to customers
• Act as a senior operating leader and trusted thought partner
• Translate company priorities into disciplined execution
• Coach team leaders and ensure teams are staffed, supported, and performing at a high level
• Improve systems and processes for best customer experience
• Directly manage and coach senior leaders across operational functions
• Ensure core service metrics are met or improved
• Partner with the CEO to shape operational strategy and priorities
• Review operations regularly for appropriate staffing and capacity planning

VP of Operations

Chief Marketing Officer

• Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
• Translate company-level marketing strategy into clear plans, priorities, and execution across channels
• Own customer acquisition and retention performance, including budget management and ROI accountability
• Partner closely with the CEO on marketing strategy, experiments, and long-term direction
• Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
• Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
• Build strong processes for planning, measurement, and continuous improvement
• Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
• This role is accountable for growth and performance outcomes.

Director of Finance

VP of Operations

VP of Marketing