Propel

Product Marketing Director

Propel

full-time

Posted on:

Location Type: Remote

Location: CaliforniaUnited States

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Salary

💰 $185,000 - $210,000 per year

Job Level

Tech Stack

About the role

  • Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech.
  • Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle).
  • Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations.
  • Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical.
  • Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals.
  • Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed.
  • Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback.

Requirements

  • 10+ years of experience in the high technology manufacturing industry, including sectors such as telecommunications/networking, semiconductor equipment, hardware systems, or connected products.
  • Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD.
  • Demonstrated experience developing industry positioning, thought leadership, and go-to-market strategies that influence executive buyers.
  • Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership.
  • Data-driven decision maker with experience using market insights and performance analytics to guide strategy.
  • Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small.
  • Excellent interpersonal and stakeholder management skills across customers, partners, and internal teams.
  • Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred.
  • Willingness to travel approximately 10 - 20% to company headquarters, customer locations, and industry events.
Benefits
  • Company Options grant
  • 401k offering for Traditional and Roth accounts in the US
  • 12 weeks fully-paid gender-neutral parental leave *Company leave allowances run concurrently with state leave requirements which take precedence.
  • Flexible Vacation
  • Flexible Sick Time
  • 24 hours annual paid Volunteer Time
  • $1,500 annual Continuous Learning Stipend
  • Company-wide Holidays (including end of year winter break)
  • Health Insurance options including Medical, Dental, Vision
  • Tech: laptop (Mac or Windows), monitor, mouse, keyboard
  • Monthly Commuter stipend for hybrid & onsite Employees
  • Monthly Work From Home stipend for remote employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product lifecycle managementquality management systemsenterprise resource planningmanufacturing execution systemscomputer-aided designmarket insightsperformance analyticsgo-to-market strategiesthought leadershipcompetitive intelligence
Soft Skills
executive communicationstorytellingcollaborative leadershipinterpersonal skillsstakeholder managementdata-driven decision makingcross-functional teamworkcustomer engagementstrategic influencecontent creation
Certifications
Bachelor's degreeMBA