Propel

Chief Marketing Officer

• Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech.
• Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle).
• Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations.
• Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical.
• Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals.
• Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed.
• Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback.

Product Marketing Director

Customer Success Manager

• Engage proactively with a portfolio of named accounts to understand evolving needs, business goals, and challenges, and align solutions using our products and services.
• Build and nurture strong relationships with key stakeholders to foster trust and become a trusted advisor.
• Conduct bi-annual executive business reviews to confirm strategic alignment, review joint roadmaps, and track progress toward shared goals.
• Drive product adoption and value realization post-implementation by delivering training, resources, and best practices; create and maintain customer success plans.
• Monitor customer engagement and usage data to identify risks, resolve issues in collaboration with internal teams, and recommend product enhancements.
• Identify and cultivate upsell opportunities for new products and expansion within the existing customer base, collaborating closely with Sales and Product teams to exceed expansion revenue goals.
• Drive renewal strategies by articulating the value, modules, and products to key stakeholders and executive sponsors.
• Advocate for the customer internally, influencing product development and strategic decisions to enhance the overall customer experience.

Manager

• Define and run the field enablement strategy and cadence for onboarding, ongoing training, certifications, and reinforcement across GTM roles.
• Set role readiness standards and expectations for field execution with Sales Leadership and Revenue Operations.
• Drive adoption of sales methodologies and best practices across the full sales cycle (discovery through close).
• Own GTM curriculum in the LMS, including enrollment, certification tracking, reporting, and continuous improvement.
• Govern field-facing content in the content management platform, including taxonomy, lifecycle management, version control, and accessibility.
• Build and maintain structured learning paths and enablement assets (playbooks, talk tracks, messaging, scripts, templates, and deal tools) aligned to roles and product/positioning updates.
• Partner with Product Marketing to translate product launches, competitive intelligence, and positioning into field-ready programs that build product and industry fluency.

Product Marketing Director

Customer Success Manager

Field Enablement Manager