Proofpoint

Senior Digital Activation Manager

Proofpoint

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

About the role

  • Own EMEA digital activation across executive social channels, paid LinkedIn campaigns, and ABM-targeted programmes to drive credibility, engagement, and pipeline contribution across priority markets.
  • Manage social media presence for approximately 10 senior leaders across EMEA: content calendars, ghostwriting, approvals, posting, and engagement activity.
  • Run structured executive thought leadership programmes including messaging alignment, review workflows, and amplification coordination.
  • Run paid LinkedIn campaigns, including thought leader ads and ABM-targeted paid boosts, aligned to regional launch windows and priority account lists.
  • Deliver one-to-few activation support for must-win accounts.
  • Amplify campaign content across executive and paid channels.
  • Connect executive social content with customer proof points, ensuring award wins and case studies feed into leader posts and digital programmes.
  • Use AI tools to accelerate content drafting, repurposing, localisation, and performance optimisation while maintaining editorial quality, accuracy, and brand voice.
  • Plan and deliver pre, during, and post social programmes for EMEA events and campaigns across brand and executive channels.
  • Capture and publish content from events (short videos, quotes, photos, takeaways) with fast turnaround.
  • Manage agency support for executive content and social activation with clear scopes, budgets, and reporting.
  • Track outputs and outcomes including engagement, reach, share of voice, event influence, and contribution to meetings and pipeline influence where measurable.

Requirements

  • 6 to 8+ years in B2B marketing, digital marketing, social media activation, or integrated programmes in enterprise technology.
  • Proven capability running paid LinkedIn campaigns, thought leader ads, and ABM-targeted digital programmes.
  • Strong editorial discipline across long-form and short-form content formats, with experience ghostwriting for senior executives.
  • Confident working with senior executives, with high judgement on messaging, tone, and governance.
  • AI fluency for content creation workflows and optimisation.
  • Experience managing agency relationships end to end.
  • Highly organised operator who can run multiple workstreams without creating complexity.
Benefits
  • Competitive compensation
  • Comprehensive benefits
  • Career success on your terms
  • Flexible work environment
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdigital marketingsocial media activationpaid LinkedIn campaignsthought leader adsABM-targeted programmescontent draftingcontent optimisationghostwritingevent content capture
Soft Skills
editorial disciplinehigh judgementorganisational skillsability to manage multiple workstreamscommunication with senior executives