Pronghorn

Field Marketing Director

Pronghorn

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $125,000 - $140,000 per year

Job Level

Lead

About the role

  • Lead the strategy, planning, and execution of national and regional field marketing programs
  • Manage $4M+ in annual revenue across multiple clients and program verticals
  • Recruit, train, and oversee a blended team of full-time and freelance Field Managers
  • Translate national brand objectives into market-specific activation plans
  • Partner with distributors and regional sales teams to support programming and drive impact
  • Collaborate with internal teams (Production, Creative, Client Services) to align on deliverables
  • Own budgets, manage a team of field managers, and ensure they are delivering to agency+ client expectations, forecasting for all field programs
  • Develop SOP’s and training systems to ensure consistency, compliance, and excellence
  • Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
  • Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
  • Represent the agency with professionalism and confidence in all client and partner meetings

Requirements

  • 7–10 years of marketing experience, with 4+ years in field or experiential leadership roles
  • Experience overseeing spirit-based programming preferred
  • Proven experience managing teams across multiple regions and clients
  • Comfortable overseeing multi-million-dollar field budgets and staffing plans
  • Ability to build client and distributor relationships that foster program success
  • Experience training peers and subordinates while monitoring the team’s resulting output
  • Strong communication skills across presentations, reporting, and day-to-day updates
  • Proficient in Google Suite, Microsoft Office, CRM and project management tools
  • Available for regular travel and weekend/night activations as needed
  • Background in spirits, CPG, or lifestyle brands preferred
Benefits
  • Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
  • Generous PTO & Paid Holidays – Prioritizing work-life balance
  • Life & Disability Insurance – Company-paid options for added security
  • HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care
  • Employee Assistance Program (EAP) – 24/7 confidential support services
  • Professional Development – Ongoing training and leadership growth
  • Wellness Perks – Gym discounts, wellness programs, and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingbudget managementteam managementcampaign analysisSOP developmentprogram executionKPI analysisrevenue managementclient relationship managementtraining and development
Soft Skills
leadershipcommunicationcollaborationstrategic planningproblem-solvingprofessionalismrelationship buildingadaptabilityorganizational skillspresentation skills