Progressive Leasing

Director, Creative

Progressive Leasing

full-time

Posted on:

Location Type: Remote

Location: Utah • United States

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Job Level

Lead

About the role

  • Lead and define the overarching creative vision across Progressive Leasing, Purchasing Power, and Money.app, spanning all marketing channels including email, paid media, social, web, app experiences, SMS, direct mail, video, in‑store collateral, and emerging platforms
  • Develop, maintain, and evolve brand standards and visual guidelines to ensure consistency while allowing for brand differentiation
  • Partner closely with Marketing, Growth, CRM, E‑commerce, Product, Merchandising, Analytics, Compliance, and Executive Leadership to translate business objectives into compelling creative strategies
  • Oversee the development and delivery of creative assets for lifecycle marketing, acquisition campaigns, paid media, social content, websites, landing pages, sales enablement materials, and internal communications
  • Ensure creative deliverables are completed on time, on budget, and aligned with campaign goals and performance targets
  • Build, mentor, and lead a high‑performing creative team, including designers, copywriters, content strategists, and external agency partners
  • Establish and optimize creative workflows, intake processes, briefing standards, and production timelines to improve efficiency and quality
  • Guide concept development from ideation through execution, ensuring strong storytelling, clear value propositions, and performance‑driven design
  • Partner with Analytics and Growth teams to implement creative testing frameworks that improve engagement, conversion, and return on ad spend
  • Manage relationships with agencies, freelancers, production vendors, and technology partners to scale creative output as needed
  • Support brand integration efforts as Purchasing Power transitions into the PROG Holdings ecosystem, aligning messaging and customer experience while honoring brand equity
  • Lead rebranding or refresh initiatives tied to campaign launches, seasonal promotions, and major business milestones
  • Ensure all creative output meets legal, regulatory, and brand governance requirements

Requirements

  • Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field (Master’s degree a plus)
  • 10+ years of progressive creative leadership experience, preferably within performance marketing, fintech, ecommerce, retail, or consumer financial services
  • Proven experience leading creative teams through organizational change, merger, acquisition, or brand integration
  • A strong portfolio showcasing digital marketing, email, paid media, social campaigns, brand storytelling, and performance‑focused creative
  • Experience managing multi‑brand environments while maintaining distinct brand voices
  • Deep understanding of customer lifecycle marketing, acquisition funnels, and conversion optimization
  • Strong project management and operational discipline with the ability to manage multiple high‑priority initiatives
  • Experience collaborating cross‑functionally with Product, Data, Technology, Compliance, and Executive Leadership
  • Proficiency with modern creative and marketing technology platforms, including design tools, CMS platforms, marketing automation, and project management software
  • Exceptional communication, presentation, and stakeholder management skills
Benefits
  • Competitive Compensation
  • Full Health Benefits; Medical, Dental, Vision, Life Insurance, and Paid Parental Leave
  • Company‑Matched 401(k)
  • Paid Time Off, Paid Holidays, and Paid Volunteer Time
  • Employee Stock Purchase Program
  • Tuition Reimbursement
  • Charitable Gift Matching
  • Diversity Alliance Resource Groups
  • Job‑Required Equipment and Services Provided
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative leadershipdigital marketingemail marketingpaid mediasocial campaignsbrand storytellingcustomer lifecycle marketingacquisition funnelsconversion optimizationproject management
Soft Skills
communicationpresentationstakeholder managementmentoringcollaborationorganizational change managementoperational disciplinestorytellingteam leadershipcreative strategy
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in DesignBachelor’s degree in CommunicationsMaster’s degree in related field