Profitable Tradie - Trades Business Specialist

Content Marketing Manager

• Own the strategy, execution, and growth of our entire content ecosystem
• Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity
• Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+
• Define podcast positioning, content themes, guest strategy, and distribution
• Ensure every episode and piece of content serves a clear strategic purpose
• Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics
• Create frameworks, contrarian perspectives, and point-of-view content that shapes the market
• Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies
• Align content with buyer objections, market sophistication, and sales conversations
• Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration
• Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader
• Protect the founder’s time through leverage, systems, and repeatable formats
• Create systems to repurpose, amplify, and distribute content across all channels
• Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

Head of Content – Brand Authority