Proficio

Marketing

• Content & Creative Execution: Use Canva and AI video creation/editing tools to produce high-quality social assets and video content.
• Event & Webinar Management: End-to-end management of corporate webinars and physical events, including platform setup, venue coordination, promotion, and post-event lead distribution.
• Swag & Brand Assets: Manage the inventory, design, and distribution of corporate swag and promotional materials for events and client appreciation, ensuring all physical assets align with our premium, high-tech brand identity.
• Technical SEO & Web: Implement HTML code for Schema Markup to optimize our website for Answer Engine Optimization (AEO). Assist in managing web updates and Conversion Optimization for better landing page performance.
• Salesforce & Lead Management: Maintain Salesforce records and manage lead tracking systems to ensure a seamless transition from marketing engagement to the sales pipeline.
• Analytics & Reporting: Utilize Google Analytics to monitor traffic and engagement trends and performance.
• Sales Enablement & Presentations: Design high-impact PowerPoint (PPT) decks for sales and executive leadership, integrating complex data sets into clear, "Sales-Ready" formats.

Marketing Coordinator