Product Marketing Alliance

Content Manager

• Plan, write, and edit high-quality content (blogs, landing pages, eBooks, reports, marketing copy) that reflects The Alliance tone and drives measurable engagement.
• Independently manage guest contributors and SMEs, from briefing and editing through to publishing.
• Take responsibility for keyword research, optimization, and content updates that align with evolving AI-driven search trends.
• Own workflows for video and podcast support — from scripting and editing to uploading, tagging, and repurposing into short-form and social content.
• Use AI and digital tools to scale content reuse across channels (webinars → articles, reports → newsletters, transcripts → social snippets, etc.).
• Build and QA campaigns in HubSpot, testing and optimizing for performance.
• Draft, schedule, and track posts across LinkedIn, Twitter/X, and other channels. Use insights to refine future campaigns.
• Monitor content performance, report on KPIs, and suggest improvements for future campaigns.

Digital Content Executive