Product Marketing Alliance

Marketing

• Support the execution of inbound-led outbound and cold outreach strategies at the Alliance.
• Quickly learn to utilise Clay, RB2B, Smartlead and other tools to personalise outreach at scale.
• Support the Marketing team at the Alliance, helping with the execution of digital product campaigns, dinners, meetings and other custom sponsorships.
• Report to Growth Lead on the status of campaigns and bring fresh ideas of how we can drive more lead generation.
• Create excellent Emails & Content: Source data, write copy that converts, and execute a variety of email outbound campaigns across The Alliance's communities to drive leads to sales.
• Become a cold email campaign master: Understand the nuances between traditional email and cold email.
• Learn how to craft a cold email that converts and how to scale your work.
• Data Analysis: Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
• Cross-functional collaboration: Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.

Marketing Outreach Specialist

Business Development Rep

• Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
• Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
• Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
• CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
• Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
• Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
• Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

Business Development Representative – Event Sponsorship

Customer Support

• Customer Support Champion: Be the first line of contact for our members via email and our ticketing system, providing timely, friendly, and helpful responses every day. Manage all communications via our Intercom platform.
• Escalation Pro: Spot the difference between a quick fix and something that needs a deeper dive, escalating where appropriate to keep things moving smoothly.
• Priority Keeper: Keep a clear head and a clean inbox, staying organised across multiple tickets, deadlines, and internal priorities.
• Internal Collaborator: Work closely with our Customer Success team, Education Team, Production and other departments to resolve member issues quickly and efficiently.
• Process Improver: Contribute to FAQs, support documentation, and internal feedback loops to make us even better, every day.
• Platform Power User: Use Intercom to manage tickets (and if you’re new to it, we’ll train you up fast!).

Customer Service Specialist

Content Manager

• Plan, write, and edit high-quality content (blogs, landing pages, eBooks, reports, marketing copy) that reflects The Alliance tone and drives measurable engagement.
• Independently manage guest contributors and SMEs, from briefing and editing through to publishing.
• Take responsibility for keyword research, optimization, and content updates that align with evolving AI-driven search trends.
• Own workflows for video and podcast support — from scripting and editing to uploading, tagging, and repurposing into short-form and social content.
• Use AI and digital tools to scale content reuse across channels (webinars → articles, reports → newsletters, transcripts → social snippets, etc.).
• Build and QA campaigns in HubSpot, testing and optimizing for performance.
• Draft, schedule, and track posts across LinkedIn, Twitter/X, and other channels. Use insights to refine future campaigns.
• Monitor content performance, report on KPIs, and suggest improvements for future campaigns.

Marketing Outreach Specialist

Business Development Representative – Event Sponsorship

Customer Service Specialist

Digital Content Executive