Social Media Content Creator
PRO ATHLETE
full-time
Posted on:
Location Type: Hybrid
Location: Kansas City • Kansas • Montana • United States
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About the role
- Develop and maintain a strategic content calendar for all social platforms, aligned with a 12-month marketing plan.
- Own the creative strategy, ensuring content is trend-forward, platform-optimized, and resonates with our target audience.
- Create and manage TikTok, Instagram Reels, and YouTube Shorts content focused on growing our sports audience.
- Quickly communicate, produce, and edit trending short-form content for baseball, softball, and pickleball, ensuring same-day publication.
- Edit and produce monthly podcast episodes, including audio cleanup, segment arrangement, and final production.
- Foster a strong sense of community by actively engaging with followers, responding to inquiries, and managing conversations.
- Build and nurture parasocial relationships with followers, acting as the face of our brands on camera.
- Assist with community insight tracking, ensuring that cross-functional stakeholders are aware of applicable insights.
- Actively listen to our community, surfacing insights, trends, and customer feedback to improve our social strategies and products.
- Monitor, analyze, and report on key social media metrics, including audience growth, engagement, and revenue.
- Translate data insights into actionable recommendations for future content strategies.
- Stay ahead of social media trends, identifying and leveraging emerging opportunities to enhance brand visibility and relevance.
- Assist in executing paid social media campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest.
- Collaborate with influencers and UGC creators to develop creative assets.
- Assist with reporting analysis and campaign optimization.
- Stay up to date on paid social trends, algorithm changes, and best practices to help grow brand visibility.
- Develop and execute affiliate marketing initiatives, activating influencers and building partnerships that align with brand goals.
- Set clear performance benchmarks for social channels, balancing budget requirements with follower and engagement growth objectives.
- Partner with internal teams and external agencies to align paid and organic campaigns, optimizing synergies for maximum impact.
- Serve as a subject matter expert, providing leadership with informed recommendations on message priorities and channel strategies.
Requirements
- Past experience in social media, marketing, and video editing is a MUST.
- Proficient in industry-standard editing software (Adobe, Canva, DaVinci Resolve, CapCut, Final Cut Pro)
- Exceptional written communication skills and a knack for concise, impactful messaging.
- Strong decision-making skills and the ability to operate autonomously.
- Experience with social media analytics tools and interpreting performance data.
- Deep understanding of parasocial relationships and online community-building principles.
- Willingness to be on-camera when needed and represent the brand authentically.
- Portfolio demonstrating quick-turnaround video projects and short-form content.
- Experience with baseball, softball, or pickleball is preferred but not required.
- Experience working with and recruiting other content creators is preferred but not required.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
video editingcontent creationsocial media marketingdata analysisaffiliate marketingcommunity engagementtrend analysiscontent strategypodcast productionshort-form content production
Soft Skills
written communicationdecision-makingautonomycommunity buildingactive listeningcreativitycollaborationleadershipadaptabilityinsight generation