PRO ATHLETE

Brand Manager

• Develop and implement the overarching brand strategy and vision for all brands (private label and retail), setting and enforcing the brand guidelines and guiding the vision for each brand.
• The Brand Manager/Director is responsible for the strategy, not the visuals.
• Align creative efforts with consumer insights and market trends.
• Work with an in-house marketing team to create or refine each brands’ customer persona - helping to determine who the customer is and what products they want.
• Partner with senior leadership to ensure brand strategies align with organizational goals and resonate with target audiences.
• Lead creative teams, including designers, photographers, videographers, copywriters, social talent, and external agencies, providing clear direction and feedback.
• Oversee the creation and assist the Creative Team with the approval of all customer-facing content, ensuring brand consistency across email, social, web, video, print, packaging, and advertising.
• Monitor the visual and tonal representation of all brands across channels.
• Collaborate with Product Development on high-level product design and concepting to ensure brand cohesion and product creation that meets the needs of desired customer base.
• Serve as the final arbiter of brand voice, ensuring that all content is aligned with the established brand narrative.
• Anything creative and brand-related that the customer sees would fall under this role’s domain.
• We will lean heavily on this role to help craft each brands’ story, identify the customer base, and will rely on them to ensure that all creative efforts moving forward align with that narrative.
• Willingness to wear multiple hats on the creative side.
• Other duties as reasonably assigned.

Brand Manager – Director

Customer Support

• Answers and resolves all customer inquiries with quick response time.
• Available to communicate effectively with all customers via social media, phone calls, live chats, questions & answers, product reviews, and emails.
• Product expert in baseball and softball bats and gloves and any other inventory that we offer through our eCommerce platforms.
• Review paid-reviewing orders to reduce the number of credit card chargeback claims.
• Initiate UPS claims on lost or damaged packages.
• Walk customers through the returns process to initiate a return for a refund or exchange.
• Place orders over the phone.
• Create letters, quotes, and miscellaneous correspondence as requested or required on a case-by-case basis.
• Communicate effectively with other parts of the business to implement process improvement based on customer feedback.
• Any other duties as reasonably assigned.

Brand Manager – Director

Customer Service Representative