PRO ATHLETE

Performance Marketing

• Own and drive the holistic digital acquisition strategy across organic and paid channels.
• Develop integrated channel plans that balance long-term SEO gains with short-term paid performance
• Partner closely with our in-house Paid Search Strategist to ensure alignment, continuity, and backup coverage for Paid Search and Paid Social
• Translate business objectives into acquisition goals, channel tactics, and performance KPIs
• Build acquisition roadmaps by brand, channel, and seasonal priority
• Identify new platform opportunities and areas for competitive advantage in both organic and paid spaces
• Own the performance creative briefing process for paid media campaigns, including messaging frameworks, ad testing plans, and iteration cycles.
• Collaborate with designers to produce and scale creative assets across Paid Social and Paid Search platforms.
• Lead the end-to-end SEO strategy, including technical audits, on-page optimization, backlinks, and more.
• Conduct ongoing keyword research, search behavior analysis, and SERP monitoring
• Partner with content, design, merchandising, and product teams to bring SEO and GEO strategies to life
• Coordinate cross-functional efforts for site structure, crawlability, and performance improvements
• Manage and coordinate with external agencies or freelancers as needed to execute paid media, SEO, or CRO initiatives.
• Provide strategic direction and oversight for Paid Search and Paid Social channels
• Collaborate with our Paid Search Strategist to develop and maintain high-performing campaigns
• Step in when necessary to provide tactical support, troubleshoot issues, or guide budget reallocations
• Ensure consistent messaging, landing page alignment, and cross-channel funnel optimization
• Evaluate and recommend new ad platforms, creative strategies, or testing opportunities based on performance and audience trends
• Build and manage channel performance dashboards, forecasts, and reporting frameworks
• Identify trends, bottlenecks, and optimization opportunities across all acquisition efforts
• Present strategic recommendations to marketing leadership and executive stakeholders
• Responsible for managing acquisition budgets and is accountable for key performance metrics, including CAC:LTV, ROAS, and blended acquisition efficiency in partnership with the Paid Strategist.

Performance Marketing Manager