Senior Manager, Paid Social
Stepful
Job Level
Senior
About the role
- In November 2024, Printful and Printify merged to form a global on-demand company. Lead influencer strategy and execution across two platforms and brands Manage and mentor the influencer marketing team, set goals, KPIs, and professional development plans Identify and secure high-potential influencers and build long-term partnerships Oversee outreach strategies, campaign briefs, and content concepts Monitor and optimize influencer performance across awareness, content quality, and conversions Collaborate with brand, content, paid, affiliate, and product teams on integrated campaigns Lead experimentation into new influencer niches and formats (UGC, ambassador programs, niche communities) Report on team performance and campaign ROI to senior stakeholders
Requirements
- 3–5 years of experience in influencer marketing, partnerships, or a related marketing function and at least 1 year of experience leading a team or mentoring marketers Excellent written and verbal communication skills in English Proven ability to manage influencer campaigns from concept to execution and reporting Strong interpersonal skills and experience negotiating with talent Comfortable analyzing marketing metrics (engagement, conversion, ROI) and presenting insights Highly organized, with the ability to manage multiple campaigns simultaneously Self-driven, adaptable, and thrives in a fast-paced, feedback-oriented environment Experience working with influencers in the e-commerce, print-on-demand, or creator economy space Background in B2B, or marketplace marketing is highly appreciated Familiarity with influencer platforms (e.g., Modash, Upfluence, Aspire, etc) Experience working with CRM tools and campaign management platforms
