Prime Robotics

Chief Marketing Officer

• Oversee Prime Robotics’ marketing efforts (from creative, to content, to operations, to digital, to product)
• Drive sales enablement, SEO, inbound campaigns, and tradeshow design, planning, and execution.
• Develop monthly, quarterly, and year-long strategic plans
• Lead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipeline
• Identify short and long-term resource needs, including development and management of the annual marketing budget
• Understand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterly
• Spearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendations
• Provide marketing and pipelines points of views to leadership and executive management team
• Support sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaigns
• Optimize the MarTech Stack against B2B best practices to realize optimizations in marketing and business spend
• Manage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customers
• Manage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysis
• Design, create, and execute content marketing strategy and editorial calendar and produce high-quality content
• Create and execute promotional and lead generation campaigns
• Oversee marketing contractors responsible for various segments or projects (content, search engine optimization, advertising, email, branding, PR, social media)
• Leverage website, content, social media, and SEO to promote the company's products and solutions

Marketing Director – Warehouse Automation Industry

Robotics

• Monitor and observe the operation of customer robot fleets to ensure optimal performance
• Be the point person to solve warehouse automation problems with the customers as they arise
• Proactively identify and troubleshoot issues, providing timely solutions to minimize downtime to the customer
• Perform hardware troubleshooting, including electronics, motors, and cabling, ensuring optimal functionality of the robot fleet
• Work hands-on with electromechanical systems in a shop environment
• Conduct robot inspections and perform preventative maintenance
• Diagnose and troubleshoot software issues
• Document operational data and generate reports to track performance
• Document all fixes to robots and maintain spare parts inventory
• Provide support to team members and customers during project deployment and post-sales phases
• Assist sales teams in providing on-site demos to potential customers
• Implement warehouse automation solutions on sight new customers and expansions with existing customers
• Flexibility in work hours to collaborate with colleagues in other time zones
• Provide feedback to internal teams on customer needs, product performance, and potential areas for improvement
• Demonstrate soldering expertise when necessary, maintaining and repairing electronic components
• Exhibit a quick learning ability and an exceptional work ethic, adapting swiftly to evolving challenges

Marketing Director – Warehouse Automation Industry

Robotics Technician