Support the development of annual marketing strategy and planning process: identify growth opportunities, build strategic campaign plans, and oversee execution across channels (paid and owned).
Drive campaign planning, timelines, and cross-functional coordination across Marketing, Revenue, and Product.
Guide customer segmentation and targeting strategies to improve engagement, measurement, and growth of core customer segments.
Own reporting and measurement across pipeline, conversion, and revenue impact, with clear visibility for Marketing and Revenue leadership.
Use dashboards and performance insights to continuously optimize campaigns and channel performance.
Remain hands-on with platforms and reporting to ensure fast, high-quality execution and accountability.
Manage external vendors and media partners to deliver brand and performance marketing goals.
Lead, develop, and manage a team of marketing professionals, setting clear priorities, coaching for growth, and fostering a collaborative, high-performing culture.
This person will travel approximately 20% of the time.

Requirements

10+ years of progressive experience in B2B marketing, with a strong focus on revenue or growth marketing.
Proven experience leading multi-channel teams and managing external agencies.
Deep experience with lifecycle marketing, segmentation, and campaign orchestration.
Strong analytical and reporting skills tied to pipeline and revenue outcomes.
Hands-on experience with HubSpot or similar marketing automation, Salesforce, WordPress or similar CMP, Looker and Google Analytics.

Benefits

Comprehensive Medical Coverage includes Dental and Vision
Flexible PTO
11 Company Paid Holidays
Benefits Package: including 401K savings plan and access to an Employee Assistance Program.
$500 home office stipend
Paid Life insurance, AD&D., and disability benefits
Paid parental and caregiving leave
Eligibility to apply for a Professional Development Scholarship.
Inclusive Culture: We are intentional about creating a culture that is fun and inclusive.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingrevenue marketinggrowth marketinglifecycle marketingsegmentationcampaign orchestrationanalytical skillsreporting skillspipeline managementconversion measurement

Soft Skills

leadershipteam managementcoachingcollaborationstrategic planningcommunicationcross-functional coordinationprioritizationaccountabilityproblem-solving