Prenetics

Social Media Manager

• Own organic social media across every channel for IM8
• Drive platform strategy, content velocity, community growth, and ambassador-driven social activation
• Own end-to-end organic social strategy across Instagram, TikTok, YouTube Shorts, X, LinkedIn, and emerging platforms
• Build a rolling 90-day social content calendar
• Own global social presence and localized adaptations for the US, UK, HK, and APAC markets
• Build a social-first content engine
• Lead trend-jacking, reactive content, and cultural moments
• Build an always-on community management program
• Drive follower-to-customer conversion through coordinated social and lifecycle touchpoints
• Partner with the Ambassador & Partnerships Manager to integrate content into brand social
• Own weekly and monthly social performance reporting
• Embed AI across every stage of the social workflow

Supply Chain

• Own the full kitting, pick-and-pack, and order fulfillment lifecycle across multiple SKUs and regions
• Oversee workflows from component receipt through final shipment
• Design and maintain structured workflows to minimize errors and maximize efficiency
• Work directly with manufacturing partners to ensure product quality
• Drive continuous improvement with manufacturing partners
• Manage 3PL performance and develop detailed SOPs for logistics workflows
• Design and execute inbound and outbound quality control protocols
• Identify defects and implement long-term solutions
• Collaborate with Supply Chain, Customer Success, and Asia-based teams

Head of Supply Chain – Operations

Influencer Marketing

• Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers
• Develop standardised rate cards, creative briefs, and performance benchmarks for every tier
• Negotiate contracts and manage relationships with talent agencies, managers, and creators directly
• Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier
• Brief and quality-control content at scale while preserving authentic creator voice
• Architect and scale a 1,000+ creator affiliate programme on TikTok Shop
• Set commission structures, bonus incentives, and GMV targets that drive profitable growth
• Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding
• Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works
• Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices
• Design and run an always-on ambassador programme that turns genuine fans into brand advocates
• Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale
• Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term
• Create a self-serve creator portal with brand assets, briefs, and affiliate tools
• Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns
• Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification
• Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments
• Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification
• Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools
• Build reporting dashboards and weekly performance reviews for leadership

Influencer Marketing Manager

Conversion Rate Optimizer

• Full-Funnel Conversion Rate Optimisation Own end-to-end CVR performance across the entire Shopify DTC experience: Homepage, Landing Pages (paid and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout.
• Build, prioritise, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation (ICE or equivalent framework).
• Design and execute a rigorous A/B and multivariate testing programme with statistically valid sample sizes, pre-registered hypotheses, and documented learnings.
• Own the core conversion KPIs: Add-to-Cart Rate (ATC %), Reached Checkout %, Purchase Conversion Rate (CVR %), Revenue Per Session (RPS), and Average Order Value (AOV).
• Conduct deep-dive funnel analysis to identify the highest-leverage drop-off points — and build the business case for fixing them with projected revenue impact.
• Optimise the entire purchase path for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies.
• On-Site Experience & UX Optimisation Own the UX and conversion performance of every key page template on the Shopify storefront.
• Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, social proof placement, CTAs, and navigation flows.
• Lead the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics.
• Optimise Cart and Checkout flows: cart abandonment interventions, progress indicators, payment method visibility, shipping threshold nudges, and post-purchase upsell opportunities.
• Own Landing Page performance for paid media campaigns — work directly with the Head of Paid Media and Creative Strategist to ensure landing pages are conversion-optimised.
• Drive mobile-first optimisation — the majority of our traffic is mobile; every test and design decision must prioritise the mobile experience.
• Data, Analytics & Insight Build and maintain a CRO performance dashboard (GA4, Shopify Analytics, and/ Looker/Amplitude) with real-time visibility into funnel metrics, test results, and revenue impact.
• Use quantitative tools (GA4 event tracking, Shopify reports, custom SQL queries) alongside qualitative tools (Hotjar/Microsoft Clarity heatmaps, session recordings, on-site surveys) to diagnose conversion barriers.
• Develop a structured approach to post-test analysis: document every test with hypothesis, methodology, sample size, statistical significance, result, and “so what” action items.
• Translate data into commercially actionable recommendations.
• Own the weekly and monthly CRO performance reporting cadence — presenting to the VP of Growth, Paid Media, Retention, and leadership with clear narratives, not just spreadsheets.

CRO Manager

Content Marketing Manager

• Own brand storytelling, editorial, and long-form content
• Set brand voice and content strategy across surfaces
• Build and run the IM8 long-form engine
• Translate IM8's clinical RCT into consumer-friendly content
• Design the content atomization workflow
• Build and manage the content team
• Embed AI across the editorial stack

Social Media Manager

Head of Supply Chain – Operations

Influencer Marketing Manager

CRO Manager

Head of Content