Precision Medicine Group

Senior Demand Generation Specialist, Digital Marketing Specialist

Precision Medicine Group

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business
  • Partner closely Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLS
  • Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms)
  • Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.
  • Work alongside the marketing team to support the execution of a content atomization strategy into more accessible bite-sized formats to increase client engagement on social, paid media and Precision website.
  • Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.
  • Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
  • Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy.
  • Support the implementation of account-based marketing initiatives.
  • Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools)
  • Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Requirements

  • 5 to 7 years of digital marketing experience with at least 2 years in biotech/life sciences/preferably in lead generation and account-based marketing
  • 2-4 years of experience of working in a matrix environment and leading marketing projects.
  • Previous experience in lead nurturing, marketing automation, and web analytics
  • Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
  • Intermediate/Advanced knowledge (hands-on execution)of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce)
Benefits
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationaccount-based marketingmarketing automationweb analyticslead nurturingcampaign performance optimizationcontent marketingmulti-channel campaignsemail marketing
Soft Skills
collaborationproject managementcommunicationcreativityanalytical thinkingadaptabilityteam leadershipproblem-solvingstrategic planningclient engagement