Praytell

Account Executive

• Supporting day to day client-facing communications for agency-wide influencer campaigns
• Responsible for the overall health and KPI tracking on programs in real-time
• Developing influencer casting criteria
• Proactively suggesting updates and enhancements to influencer team processes
• Supporting junior team development and training
• Facilitating client content review and ensuring materials are client-ready
• Supporting whitelisting initiatives and managing the process
• Leading reporting efforts by inputting influencers into Tagger, tracking influencer posts, and creating campaign reporting documents

Account Executive, Influencer Marketing

• Support the development and execution of integrated communications programs
• Contribute to strategic planning and drive day-to-day campaign execution
• Manage client projects and communications
• Develop creative campaign ideas
• Collaborate closely with internal teams for seamless execution
• Mentor junior team members
• Contribute to reporting and performance insights

Senior Account Executive, Beauty PR

• Lead integrated communications programs across earned, influencer and social
• Serve as a senior strategic partner to clients
• Guide brand storytelling, campaign development and cross-channel initiatives that drive measurable business impact
• Oversee multiple client relationships and large-scale accounts with substantial budgets
• Mentor teams and ensure work is executed at the highest level
• Identify opportunities for innovation, growth and long-term partnership.

Account Director, Travel PR

Account Manager

• Support the development and execution of integrated communications programs spanning earned media, influencer and social
• Manage day-to-day client relationships
• Lead key workstreams and ensure campaigns are executed strategically and efficiently across channels
• Oversee project timelines
• Mentor junior team members
• Collaborate closely with cross-functional partners to deliver impactful results for clients
• Conduct deep dives into audience behavior, aligning strategic recommendations with business objectives
• Develop and implement multi-channel strategies, integrating earned, influencer, and social efforts seamlessly
• Craft and manage creative social media campaign strategies

Account Supervisor, Beauty PR

• Support the development and execution of integrated communications programs spanning earned, influencer and social
• Manage day-to-day client relationships
• Lead key workstreams
• Ensure campaigns are executed strategically and efficiently across channels
• Oversee project timelines
• Mentor junior team members
• Collaborate closely with cross-functional partners to deliver impactful results for clients
• Develop strategic recommendations to help shape culturally relevant campaigns

Account Supervisor – Travel PR

Performance Marketing

• Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines
• Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns
• Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube
• Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking
• Develop A/B tests and other opportunities to continuously optimize campaign performance
• Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns
• Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs and performance recommendations
• Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media
• Support new business efforts through paid media recommendations, budget modeling and pitch participation
• Extend Praytell’s paid media offering to additional digital advertising channels including programmatic, search and podcasts
• Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders

Paid Media Strategist

Social Media Manager

• Cultivating communities across a wide variety of social media channels (LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, etc.) for brands on a daily basis by accurately posting and/or scheduling content and reactively and proactively engaging with audiences
• Conducting daily social listening to monitor relevant industry and brand conversations and potential trendjacking opportunities
• Consistently reporting on community management trends and insights and using learnings from community management and social listening to inform brand recommendations, creative briefs and content ideas for brand programs
• Partnering day to day with account, project management and creative teams to ensure community management activities are fully aligned with and support broader brand programs and priorities, including being in and creating content for accounts
• Collaborating with brand customer service teams as needed
• Supporting the account team with a variety of tasks, including but not limited to client communications, preparing materials for meetings and presentations, assisting with campaign activities, managing project timelines and responding to day-to-day client needs
• Assisting the copywriting team with content development
• Assisting the strategy and account teams with ad hoc and monthly reporting and analytics
• Participating in brainstorms and big idea development, client calls and team meetings and compiling notes and action items
• Staying up-to-date on the latest and emerging platform and industry news, trends and best practices in the social media space to regularly share out with teams and clients