Praytell

Financial Planning and Analysis

• Support the client invoicing process by preparing, reviewing and processing invoices accurately and on time.
• Reconcile client budgets with internal financial data to help ensure accurate reporting and financial visibility.
• Maintain accurate financial records and support the day-to-day financial management of client accounts.
• Partner with senior finance team members to respond to client finance inquiries and resolve billing questions.
• Generate reports from financial systems including Harvest, Cognos and JDE to support business and client needs.
• Ensure financial data is accurate, complete and up to date across multiple systems.
• Manage the Harvest email alias and support project setup and creation workflows.
• Assist with documentation, reconciliations and audit preparation.
• Translate financial data into clear, actionable summaries for internal stakeholders.
• Partner with senior finance team members on special projects, process improvements and ad hoc financial analyses.

Finance Associate

Content Manager

• Lead social and content strategy across assigned accounts
• Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction
• Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction
• Bring a POV on what brands should post, test, stop doing, or push further
• Write briefs that creative and creator teams can actually use
• Build social-first briefs for monthly content, campaigns, creators, and CGC
• Turn insights, trends, performance learnings, and audience tension into useful creative direction
• Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe
• Review and sharpen creative
• Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity
• Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior
• Know when to push, when to clarify, and when to get out of the way
• Turn reporting into next steps
• Partner with Analytics on monthly organic social reports and campaign recaps
• Translate performance data into clear takeaways, implications, and recommendations
• Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance
• Stay close to platforms and culture
• Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed
• Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong
• Support client and agency collaboration
• Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations
• Help connect organic social to broader earned, creator, paid, and integrated campaign work
• Work closely with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management.

Senior Content Strategist – Social & Platform Strategy

Account Manager

• Lead influencer campaigns from start to finish with minimal oversight, leveraging support from junior team members as needed.
• Serve as a day-to-day client contact, managing communications and fostering strong relationships with guidance from senior team members when needed.
• Develop influencer casting criteria, review creator recommendations and provide strategic direction on talent selection.
• Review and approve influencer content, providing clear and actionable feedback to creators and internal teams.
• Lead or support whitelisting initiatives, with a strong understanding of paid media amplification and budget allocation strategies.
• Own budget management across campaigns, partnering with Finance and ensuring all billing, forecasting and reconciliation information is accurately tracked and submitted.
• Oversee campaign reporting efforts, including influencer tracking, Sprout Social management, FTC compliance QA, content archiving and development of client-ready reporting materials with minimal oversight.
• Mentor and support junior team members through training, feedback and review of campaign deliverables.
• Act as a trusted resource for colleagues across the agency, sharing influencer marketing expertise, best practices and industry insights.
• Support the influencer strategy component of new business opportunities, helping shape recommendations and proposals with limited senior guidance.
• Identify opportunities to improve team processes, tools and documentation, helping evolve how we work and scale.
• This role is based in New York City and requires occasional travel for client meetings, team gatherings and agency events.

Finance Associate

Senior Content Strategist – Social & Platform Strategy

Account Supervisor, Influencer Marketing