Praytell

Social Media Manager

• Cultivating communities across a wide variety of social media channels (LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, etc.) for brands on a daily basis by accurately posting and/or scheduling content and reactively and proactively engaging with audiences
• Conducting daily social listening to monitor relevant industry and brand conversations and potential trendjacking opportunities
• Consistently reporting on community management trends and insights and using learnings from community management and social listening to inform brand recommendations, creative briefs and content ideas for brand programs
• Partnering day to day with account, project management and creative teams to ensure community management activities are fully aligned with and support broader brand programs and priorities, including being in and creating content for accounts
• Collaborating with brand customer service teams as needed
• Supporting the account team with a variety of tasks, including but not limited to client communications, preparing materials for meetings and presentations, assisting with campaign activities, managing project timelines and responding to day-to-day client needs
• Assisting the copywriting team with content development
• Assisting the strategy and account teams with ad hoc and monthly reporting and analytics
• Participating in brainstorms and big idea development, client calls and team meetings and compiling notes and action items
• Staying up-to-date on the latest and emerging platform and industry news, trends and best practices in the social media space to regularly share out with teams and clients

Community Manager – Social Media

Performance Marketing

• Evolving the long-term vision for influencer marketing and paid media, defining capabilities and priorities and ensuring the discipline continues to evolve in partnership with the Head of Influence, including anticipating shifts in the creator economy, platforms and consumer behavior and translating those changes into forward-looking strategies that strengthen Praytell’s offerings
• Serving as a trusted advisor to C-level and executive clients, owning senior relationships, leading high-stakes conversations, navigating complex challenges and helping clients make informed decisions
• Developing and delivering integrated influencer and paid media strategies aligned with broader PR, social, media and experiential efforts, ensuring influencer thinking is embedded early in the creative and strategic process rather than treated as a standalone or downstream tactic
• Providing strategic oversight of paid social, creator amplification and performance-driven activations, partnering closely with media and analytics teams to ensure efficient investment, continuous optimization and thoughtful use of paid media to extend the impact of influencer and earned efforts
• Driving integration of influencer-led commerce and social commerce initiatives into core marketing and revenue strategies (shoppable content, affiliate and creator-affiliate programs, livestream shopping, in-platform shopping features, etc.) to turn creator programs into revenue-generating channels
• Refining success frameworks, KPIs and reporting standards to clearly demonstrate business impact and ROI, and guiding teams and clients to use data and insights to inform strategy, creative development, optimization and future investment decisions
• Fostering sustainable department growth through thoughtful hiring plans, resourcing models, scoping, pricing and financial stewardship, and partnering with senior leadership to ensure the influencer and paid media practice operates efficiently, scales responsibly and contributes meaningfully to agency performance
• Building, mentoring and retaining high-performing teams by setting clear expectations, investing in development and identifying future leaders, while fostering an inclusive, collaborative culture that supports creativity, accountability and long-term career growth
• Leading influencer and paid media strategy for integrated new business efforts and identifying opportunities to expand existing client relationships through innovation, results and deeper integration of influencer and paid media solutions
• Representing the agency through thought leadership, speaking opportunities and industry relationships and positioning Praytell as a leader in influencer marketing and paid media
• Establishing strong processes, tools and workflows that support scalable execution and consistent quality

Vice President, Influencer Marketing, Paid Media

Art Director

• Lead standout creative concepting, strategy and execution across some of our biggest clients - including key consumer and sports accounts - acting as the go-to creative partner for social-led, earned-first work.
• Develop concepts and ideas and tell stories that feel fresh, culturally aware and strategically grounded while staying true to each brand’s voice and long-term goals.
• Lead brainstorms and ideate independently, developing the best thought starters, sparks and ideas into fully formed creative concepts
• Serve as the client-facing creative lead across complex, multi-track projects, navigating shifting priorities, unblocking challenges and providing clear, confident direction that keeps teams moving
• Collaborate closely with partners across project management, design, copy, video, account, strategy and influencer marketing to shape integrated work, maintain alignment and push creative thinking forward
• Present work with clarity and conviction, offering thoughtful rationale and smart recommendations that build trust and move clients toward the strongest ideas
• Bring a genuine, lived-in understanding of sports culture to the table; an instinct for the nuances, language and energy of the space is essential for helping brands show up with credibility.
• Mentor creative team members helping them strengthen their craft, grow their strategic thinking and build confidence in both concepting and execution
• Contribute to Praytell’s growth and creative culture through staff development, new business support and internal initiatives that champion bold thinking and better ways of working

Community Manager – Social Media

Vice President, Influencer Marketing, Paid Media

Creative Director, Copy – Consumer & Sports