Praytell

Performance Marketing

• Building, managing and optimizing paid media campaigns across Facebook and Instagram, and other platforms such as LinkedIn, X/Twitter, TikTok, YouTube and Reddit
• Researching target audiences to inform targeting strategies while generating insights and recommendations
• Delivering campaign performance reports that translate data into meaningful analysis and actionable recommendations
• Creating and presenting paid media plans for clients, including audience targeting strategies, ad products, creative formats, budgets and timelines
• Staying up to date on the latest platform trends and serving as a paid media subject matter expert

Paid Media Coordinator

Social Media Manager

• Concept and write social-first creative ideas across TikTok, Instagram, X, Threads and emerging platforms
• Develop monthly content calendars and other social-first deliverables across multiple social and creative clients
• Write social captions, scripts, hooks, asset copy and campaign concepts
• Contribute to reactive and trendjacking content opportunities in real time
• Collaborate closely with strategists, designers, editors and creative leads to bring ideas to life
• Participate in brainstorms and contribute culturally relevant, platform-native thinking
• Help shape brand voices that feel distinct, modern and social-native
• Balance quick-turn reactive content with larger campaign and content calendar thinking
• Present ideas clearly and confidently internally while incorporating feedback from both internal teams and clients

Mid-Level Copywriter, Social Media

Account Executive

• Lead integrated communications programs across earned, influencer and social
• Serve as a senior strategic partner to clients while guiding brand storytelling, campaign development and cross-channel initiatives
• Oversee multiple client relationships and large-scale accounts with substantial budgets
• Mentor and develop teams and ensure work is executed at the highest level
• Identify opportunities for innovation, organic growth and long-term partnership
• Provide senior-level oversight for audit processes and define advanced audience frameworks
• Drive the creation of thought leadership pieces and overarching campaign messaging
• Shape the strategic narrative of client-facing decks while effectively communicating campaign vision

Senior Account Director, Travel PR

• Lead integrated communications programs across earned media, influencer and social
• Serve as a strategic partner to clients while overseeing execution and overall account performance
• Drive strategic planning and innovation across PR, influencer, and social media campaigns
• Collaborate with leadership to assess staffing needs and contribute to hiring decisions
• Mentor and coach team members for professional development

Account Director – Lifestyle & Wellness PR

Public Relations

• Lead earned media strategy and execution across Sports & Entertainment practice
• Collaborate closely with influencer, social, creative and analytics partners
• Mentor junior staff and serve as a trusted client partner
• Manage proactive and reactive media relations while mentoring junior staff in pitching, strategy and client service
• Partner with account leads to co-develop KPIs, oversee reporting and monitoring

Paid Media Coordinator

Mid-Level Copywriter, Social Media

Senior Account Director, Travel PR

Account Director – Lifestyle & Wellness PR

Director, Media Relations – Sports