Senior Content Strategist – Social & Platform Strategy

Praytell

Senior Content Strategist managing social and content strategy for clients at Praytell. Collaborating with creative and analytics teams to drive engaging content across various platforms and channels.

Posted 7/13/2026full-timeNew York City • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media and content strategy, with a strong focus on organic social performance across platforms like TikTok, Instagram, and YouTube Shorts. Capable of translating cultural insights and performance data into actionable content direction and creative briefs.

Highest-signal resume keywords

Social Media StrategyContent StrategyShort-Form Video FluencyPerformance Metrics InterpretationCreative Brief Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent StrategyShort-Form VideoCreative Brief WritingCampaign Input DevelopmentAudience Behavior AnalysisCultural Insight TranslationPerformance Data AnalysisContent Calendar DevelopmentClient Guidance

Soft Skills

Strong Writing SkillsCuriosityOrganizational SkillsClear POV CommunicationCollaboration

Tools & Technologies

TikTokInstagramYouTube ShortsThreadsLinkedInRedditTwitchWhatsApp

Industry Keywords

Agency ExperienceInfluencer MarketingContent StudioIntegrated CommunicationsUGC (User-Generated Content)

About the role

Key responsibilities & impact

Lead social and content strategy across assigned accounts
Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction
Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction
Bring a POV on what brands should post, test, stop doing, or push further
Write briefs that creative and creator teams can actually use
Build social-first briefs for monthly content, campaigns, creators, and CGC
Turn insights, trends, performance learnings, and audience tension into useful creative direction
Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe
Review and sharpen creative
Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity
Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior
Know when to push, when to clarify, and when to get out of the way
Turn reporting into next steps
Partner with Analytics on monthly organic social reports and campaign recaps
Translate performance data into clear takeaways, implications, and recommendations
Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance
Stay close to platforms and culture
Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed
Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong
Support client and agency collaboration
Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations
Help connect organic social to broader earned, creator, paid, and integrated campaign work
Work closely with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management.

Requirements

What you’ll need

4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications
Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred
Strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms
Deep fluency in short-form video, including creator-led content and influencer work
Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies
Can spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on
Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement
Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance
Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations
Comfortable sharing a clear POV in internal and client conversations
Ability to manage multiple accounts, timelines, reviews and deliverables without losing the thread
Love a sharp brief, a strong hook and a TikTok concept that feels native to the platform
Creative enough to push the work, organized enough to keep it moving and practical enough to know the difference

Benefits

Comp & perks

Comprehensive health care coverage
Employee Stock Ownership Plan (ESOP)
401(k) with company match
Flexible Time Off (FTO)
18 company holidays
Flex Fridays
PrayCare wellness stipend and Rebalance Day
Employee Assistance Program (EAP)
Paid parental leave and fertility support
Training, learning and professional development programs
Camp Praytell
Employee Resource Groups (ERGs)
And more!