Power Digital Marketing

Measurement & Ad Operations Lead

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Senior

About the role

  • Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
  • Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
  • Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
  • Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
  • Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
  • Support HIPAA-compliant measurement setups including BAAs and compliant data flows
  • QA all tracking prior to campaign launches and after major site updates
  • Monitor conversion health across accounts and proactively resolve tracking discrepancies
  • Maintain and document Measurement Framework implementation alignment
  • Support automation initiatives related to conversion syncing, error handling, and QA
  • Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
  • Create and maintain tracking documentation and SOPs
  • Employ AI technologies to enhance and optimize business processes.

Requirements

  • 3+ years of experience in digital marketing tracking or ad operations
  • Advanced experience with Google Tag Manager (client-side required; server-side preferred)
  • Strong understanding of Google Ads conversion tracking and offline conversion imports
  • Familiarity with Meta CAPI and event prioritization
  • Experience working with CRM integrations and form tracking
  • Understanding of HIPAA-compliant marketing environments preferred
  • Strong QA mindset and attention to detail
  • Ability to troubleshoot tracking issues independently
  • Comfortable working cross-functionally with Media, Engineering, and Analytics teams
  • Proficient in Google Workspace
Benefits
  • Health insurance
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Tag Managerconversion trackingevent schemasCRM integrationstracking discrepanciesautomationdata model alignmenttracking documentationAI technologiesad operations
Soft Skills
attention to detailtroubleshootingcross-functional collaborationQA mindset