Power Digital Marketing

Paid Advertising Account Manager

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Colombia

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About the role

  • Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
  • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
  • Act as the main point of contact on cross-channel digital marketing campaigns
  • Manage & direct internal client teams, giving feedback & helping to problem solve
  • Lead weekly and monthly reporting calls
  • Evaluate and educate the client on service expansion opportunities
  • Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
  • Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
  • Participate and engage in weekly department scrums and training sessions to further channel knowledge
  • Continuously seek to improve campaign performance against client goals
  • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
  • Participate in the development process for new department training materials
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem

Requirements

  • 3-4 years of digital marketing experience; 1-2 years in agency setting
  • Minimum 2 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
  • Minimum 2 years of hands-on experience with Meta ads direct response campaigns
  • Minimum 1 year of experience speaking to cross-channel strategy and performance in either in-house or client-facing role
  • Proficiency in Google/Microsoft Office Suite(s)
  • Proficiency in Google Analytics
  • Strong understanding of full-funnel marketing and paid media’s place in the funnel
  • Strong written and verbal communication skills
  • Strong organizational and project management skills
  • Self-motivated individual with a strong desire to succeed
  • Excellent interpersonal skills
  • Confident with client-facing presentations and communication
  • Strong work ethic and ability to learn quickly and independently
Benefits
  • Health insurance
  • Remote work options
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSearch Engine Marketingcampaign developmentbid optimizationkeyword researchad copy developmentMeta adscross-channel strategyfull-funnel marketingperformance optimization
Soft Skills
communicationorganizational skillsproject managementinterpersonal skillsself-motivatedstrong work ethicproblem solvingfeedbackpresentation skillsdesire to succeed