~Pourri

Video Editor

• Edit long-form footage into multiple short-form clips with strong hooks, tight pacing, and clear story.
• Cleverly edit content to engage with our audience and visually tell a story aligned with brand voice and strategy.
• Collaborate with the Social Media Manager and Marketing team to content pitch ideas, plan shoots, and build a steady content engine.
• Film and edit short-form videos optimized per platform (TikTok, IG Reels, YouTube Shorts, etc.).
• Support both organic and paid editing needs (ad-friendly variations, testing cuts, iterating on winners).
• Identify top-performing content and create smart variations for testing (new hooks, formats, intros, punchlines).
• Capture behind-the-scenes moments during weekly shows/events and help organize footage for fast turnaround.
• Help package and schedule content across multiple accounts and channels.
• Monitor performance and flag viral velocity (and what’s causing it) so the team can react quickly.
• Coordinate with creatives, social, and marketing teams on content schedules and sprint needs.

Social Content Creator, Video Editor

Social Media Manager

• Develop and own the organic content strategy across key social platforms (especially TikTok, Instagram, YouTube Shorts)
• Build a scalable content engine that is audience-informed, performance-tracked, and deeply integrated with brand, product, and growth goals
• Develop and maintain a repeatable content system: formats, series, segments, and “show” frameworks that scale
• Create and manage the daily/weekly content cadence (calendar, scheduling, and real-time pivots when the internet does its thing)
• Lead organic testing strategy and calendar (hooks, edits, captions, pacing, angles) and translate learnings into clear creative direction for further organic and paid media integrations
• Lead ownership of social KPI creation and reporting, and monitor social insights... what’s working, what’s not, and what we’re doing next because of it
• Collaborate with Brand Marketing, Creative, and Paid Media teams to provide top-performing organic content for paid amplification/testing
• Engage with the community by monitoring and responding to comments/DMs, and helping foster a smart, funny, human presence
• Additionally, looking for culture moments aligned with the brand where we would naturally fit into a conversation
• Oversee micro-influencer marketing (briefing, creative guidance, performance feedback)
• Collaborate with internal social content editors, creative team, and external partners to Plan, film, and edit engaging content!
• Sometimes stepping in front of the camera, sometimes behind!
• Work with marketing team members to develop consumer cohorts/segment strategy from a social point of view. Including developing interests and segment strategy, content learnings, etc. to guide content creation and marketing strategy

Social Content Creator, Video Editor

Social Media Content Lead