~Pourri

Social Media Content Lead

~Pourri

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Senior

About the role

  • Develop and own the organic content strategy across key social platforms (especially TikTok, Instagram, YouTube Shorts)
  • Build a scalable content engine that is audience-informed, performance-tracked, and deeply integrated with brand, product, and growth goals
  • Develop and maintain a repeatable content system: formats, series, segments, and “show” frameworks that scale
  • Create and manage the daily/weekly content cadence (calendar, scheduling, and real-time pivots when the internet does its thing)
  • Lead organic testing strategy and calendar (hooks, edits, captions, pacing, angles) and translate learnings into clear creative direction for further organic and paid media integrations
  • Lead ownership of social KPI creation and reporting, and monitor social insights... what’s working, what’s not, and what we’re doing next because of it
  • Collaborate with Brand Marketing, Creative, and Paid Media teams to provide top-performing organic content for paid amplification/testing
  • Engage with the community by monitoring and responding to comments/DMs, and helping foster a smart, funny, human presence
  • Additionally, looking for culture moments aligned with the brand where we would naturally fit into a conversation
  • Oversee micro-influencer marketing (briefing, creative guidance, performance feedback)
  • Collaborate with internal social content editors, creative team, and external partners to Plan, film, and edit engaging content!
  • Sometimes stepping in front of the camera, sometimes behind!
  • Work with marketing team members to develop consumer cohorts/segment strategy from a social point of view. Including developing interests and segment strategy, content learnings, etc. to guide content creation and marketing strategy

Requirements

  • Bachelor’s degree in journalism, communications, marketing, or similar (nice to have—not a dealbreaker)
  • 4-5 years of proven experience as a content creator, social media coordinator, community manager, or similar role with a portfolio of work
  • Strong understanding of major platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, etc.)
  • Experience with creative tools like Adobe Premiere Pro, After Effects, CapCut (or equivalents)
  • Strong writing skills (grammar matters—yes, even in poop jokes)
  • Excellent creative instincts: you know what to cut, what to keep, and what to punch up
  • Great judgment + willingness to push the brand further while protecting what makes it great
  • Comfortable in a fast-paced environment: you can prioritize, move quickly, and stay calm
  • Familiarity with social media management tools (e.g., Sprout, Sprinklr) and analytics
  • Ability to work independently and as part of a team in a fast-paced environment
  • Creative thinker with strong problem-solving skills
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and Google suite (Docs, Sheets, Slides)
  • Energetic, curious, collaborative, and proactive
  • Must be willing to work nonstandard business hours, including nights and weekends (social media doesn’t close at 5 o’clock!)
  • Available for frequent in-person shoots and events.
  • Bonus points if you have …( That extra somethin ’)
  • Social listening experience
  • Experience and comfort occasionally being in front of the camera as well to film content
  • Comfort with Asana, Excel, and reporting tools
  • Experience bridging organic content into paid social testing strategy
Benefits
  • Creative, energetic environment (with award-winning products)
  • Hybrid work setup (remote + in-office/on-set days)
  • Medical + dental benefits
  • Matching 401(k)
  • Massage chair + relaxation room (when in-office)
  • Bottomless lattes (also when in-office — we’re not shipping espresso… yet)
  • Casual work environment — flush yeah
  • Endless poop and odor jokes (obviously)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationsocial media coordinationcommunity managementwritingcreative directionsocial media strategycontent strategyperformance trackingsocial KPI creationproblem-solving
Soft Skills
creative instinctsjudgmentprioritizationcalmness under pressurecollaborationcuriosityproactivityindependenceengagementflexibility
Certifications
Bachelor’s degree in journalismBachelor’s degree in communicationsBachelor’s degree in marketing