Pontosense

Senior Growth Marketing Manager

Pontosense

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Job Level

Senior

About the role

  • Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness.
  • Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
  • Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion.
  • Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention.
  • Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights.
  • Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI.
  • Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale.
  • Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth.
  • Manage vendors, freelancers, and agencies while maintaining high quality and speed.
  • Build repeatable marketing playbooks that can scale as the team grows.

Requirements

  • 5–8+ years of progressive experience in growth marketing, demand generation, or integrated campaigns in D2C or subscription businesses.
  • Demonstrated track record of executing multi-channel campaigns that drive measurable acquisition, revenue, or engagement results.
  • Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data and analytics.
  • Strong skills in positioning, customer segmentation, and messaging.
  • Experience collaborating closely with Sales or Revenue teams in KPI-driven environments.
  • Excellent written and verbal communication skills, with examples of campaigns or systems you’ve led.
  • Comfort working in fast-paced, high-growth environments where processes are built from the ground up.
Benefits
  • Competitive compensation and performance-based growth opportunities
  • Comprehensive health and wellness benefits
  • Flexible, hybrid work environment that values autonomy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationintegrated campaignsmulti-channel campaignscustomer acquisitionsubscription revenuecampaign optimizationperformance marketingmarketing automationcustomer segmentation
Soft Skills
communication skillscollaborationleadershipstrategic thinkingcreativityproblem-solvingadaptabilityproject managementanalytical thinkingattention to detail