Pontosense

Growth Marketing

• Own and evolve Pontosense’s brand strategy, identity, and voice across all touchpoints (D2C and B2B), ensuring consistent, trust-centered storytelling and clear market differentiation
• Develop and execute an integrated brand and marketing plan across paid, owned, and earned channels (website, email, social, content, PR, events, and partnerships) to drive awareness, demand, and subscription revenue
• Lead campaign strategy end-to-end: market and customer research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization
• Design and run performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion, while balancing brand-building with near-term performance
• Build and manage content and storytelling efforts, including landing pages, thought leadership, case studies, email sequences, and partner collateral that support the full funnel from awareness to advocacy
• Partner closely with Sales, Product, and Operations to align messaging, offers, and campaigns for both consumer and partner segments, ensuring tight feedback loops on lead quality, pipeline impact, and customer insights
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, lead quality, and campaign ROI
• Test and scale new channels and programs (referral, influencer, community, strategic partnerships) to unlock incremental growth and strengthen our category position
• Manage vendors, freelancers, and agencies (creative, media, PR) while maintaining high quality, brand consistency, and speed
• Build repeatable marketing playbooks, frameworks, and templates that can scale as the team grows and new markets/channels are added

Brand & Growth Marketing Lead

• Own and evolve Pontosense’s brand strategy, identity, and voice across all touchpoints (D2C and B2B), ensuring consistent, trust-centered storytelling and clear market differentiation.
• Develop and execute an integrated brand and marketing plan across paid, owned, and earned channels (website, email, social, content, PR, events, and partnerships) to drive awareness, demand, and subscription revenue.
• Lead campaign strategy end-to-end: market and customer research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
• Design and run performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion, while balancing brand-building with near-term performance.
• Build and manage content and storytelling efforts, including landing pages, thought leadership, case studies, email sequences, and partner collateral that support the full funnel from awareness to advocacy.
• Partner closely with Sales, Product, and Operations to align messaging, offers, and campaigns for both consumer and partner segments, ensuring tight feedback loops on lead quality, pipeline impact, and customer insights.
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, lead quality, and campaign ROI.
• Test and scale new channels and programs (referral, influencer, community, strategic partnerships) to unlock incremental growth and strengthen our category position.
• Manage vendors, freelancers, and agencies (creative, media, PR) while maintaining high quality, brand consistency, and speed.
• Build repeatable marketing playbooks, frameworks, and templates that can scale as the team grows and new markets/channels are added.

Customer Success Manager

• Own successful adoption.
• Lead kickoff conversations and establish clear success criteria with customers before deployment begins.
• Identify risks and resolve them early.
• Detect friction points in usage and drive resolution with context and recommendations.
• Align internal teams.
• Act as the translator between Sales, Product, and Engineering so decisions reflect real-world usage.
• Track outcomes, not just tasks.
• Monitor account health and adoption signals, adjusting approach to reach successful deployment.
• Turn experience into repeatability.
• Document patterns, refine onboarding playbooks, and help define scalable processes based on real customer behaviour.
• Guide implementation decisions.
• Help customers integrate the product into their workflows, ensuring it becomes part of daily operations, not just installed.

• Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness
• Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization
• Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion
• Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention
• Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI
• Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale
• Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth
• Manage vendors, freelancers, and agencies while maintaining high quality and speed
• Build repeatable marketing playbooks that can scale as the team grows

Senior Growth Marketing Manager

Operations

• Architect and implement the operational foundation behind revenue and operational engine
• Eliminate structural bottlenecks across commercial lifecycle
• Strengthen Sales and Customer Success integration
• Improve forecasting rigour
• Ensure revenue growth aligns with operational capacity
• Translate frontline execution into repeatable operating standards and scalable commercial playbooks

Strategic Operations Manager

Account Executive

• Build pipeline: Identify and engage new prospects through outbound outreach, networking, and follow-up from marketing initiatives.
• Run full sales cycles: Lead discovery, demo, pilot, and close — guiding customers to a clear decision.
• Own your deals: Define next steps, align stakeholders, and drive opportunities to signed agreement.
• Focus effort where deals move: Focus on high-intent buyers and opportunities most likely to reach a decision.
• Develop commercial judgment: Understand why customers buy, handle objections, and refine repeatable messaging from real conversations.
• You are expected to close your first customers within your first quarter.

• Own successful adoption.
• Lead kickoff conversations and establish clear success criteria with customers before deployment begins.
• Identify risks and resolve them early.
• Detect friction points in usage and drive resolution with context and recommendations.
• Act as the translator between Sales, Product, and Engineering so decisions reflect real-world usage.
• Monitor account health and adoption signals, adjusting approach to reach successful deployment.
• Document patterns, refine onboarding playbooks, and help define scalable processes based on real customer behavior.
• Help customers integrate the product into their workflows, ensuring it becomes part of daily operations, not just installed.

• Build pipeline: Identify and engage new prospects through outbound outreach, networking, and follow-up from marketing initiatives.
• Run full sales cycles: Lead discovery, demo, pilot, and close — guiding customers to a clear decision.
• Own your deals: Define next steps, align stakeholders, and drive opportunities to signed agreement.
• Focus effort where deals move: Focus on high-intent buyers and opportunities most likely to reach a decision.
• Develop commercial judgment: Understand why customers buy, handle objections, and refine repeatable messaging from real conversations.

• Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness.
• Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
• Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion.
• Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention.
• Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights.
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI.
• Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale.
• Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth.
• Manage vendors, freelancers, and agencies while maintaining high quality and speed.
• Build repeatable marketing playbooks that can scale as the team grows.

• Architect and implement the operational foundation behind revenue and operational engine.
• Eliminate structural bottlenecks across commercial lifecycle.
• Improve forecasting rigour and ensure revenue growth aligns with operational capacity.
• Translate frontline execution into repeatable operating standards and scalable commercial playbooks.
• Define and operationalize core revenue performance metrics.
• Align growth with delivery and supply capacity through structured planning.

• Design the architecture of our revenue systems (CRM, lifecycle, funnel)
• Build automation across sales, marketing, and customer success
• Implement AI-driven workflows (LLM-based analysis, classification, insights)
• Create growth dashboards (CAC, LTV, conversion, retention, cohorts)
• Structure D2C onboarding and lifecycle flows
• Identify friction in the revenue engine and eliminate it

Growth & Systems Lead

Growth & Systems

• Win net-new business — break into accounts, run discovery, and close customers from first conversation through agreement.
• Navigate real decision structures — identify how multi-location organizations make purchasing decisions and guide them to commitment.
• Turn one deal into many — expand single-site wins into multi-location adoption.
• Sell a business change, not a feature — position the product around revenue and operational impact.
• Qualify with conviction — invest where intent exists and disengage where it doesn’t.
• Shape the motion — feed learnings into pricing, packaging, and go-to-market strategy.