Pomélo + Co UG (haftungsbeschränkt)

Influencer Marketing

• Planning and executing the influencer marketing strategy
• Building and scaling a creator community of micro-influencers, ambassadors, and affiliates
• Developing community-led growth programs that turn micro-influencers into long-term brand advocates
• Booking D2C influencer campaigns (Stories, Reels, and TikTok)
• Booking retail influencer campaigns for dm, Rossmann, Müller, and Budni
• Planning and executing branding and awareness campaigns
• Managing the affiliate marketing program
• Managing and growing the DACH, Italian, French, and UK markets
• Negotiating creator collaborations and contract terms
• Building long-term creator partnerships
• Planning and executing creator events in Berlin
• Project management for retail activations
• Budget planning and budget control
• Forecasting and offer planning
• KPI monitoring and performance analysis
• Building and evolving dashboards
• Data analysis using Excel, pivot tables, and reporting tools
• ROI and revenue analysis of influencer campaigns
• Leading an international influencer marketing team across Germany, France, and Italy
• Serving as the point of contact for operational and strategic questions
• Conducting regular feedback and development conversations
• Owning recruiting processes and employee onboarding
• Optimizing and introducing new processes and workflows
• Developing new influencer marketing concepts
• Close collaboration with Performance Marketing and Brand Marketing

Teamlead Influencer/Creator Marketing

Growth Marketing

• Lead performance marketing across Meta, TikTok, Google, and emerging platforms
• Manage budget allocation, creative testing, and scaling decisions
• Build and scale a creator community of micro-influencers, ambassadors, and affiliates
• Develop community-led growth programs that turns micro influencers into long-term brand advocates
• Build a high-performing creative engine across paid, organic, and creator content
• Optimize CRM and lifecycle marketing through Klaviyo, with retention and repeat purchase as key growth levers
• Own reporting, forecasting, and key business metrics including CAC, LTV, contribution margin, and payback period

Teamlead Influencer/Creator Marketing

Head of Growth