Lead Demand Generation Manager
NetDocuments
CloudSaltStack
Product Marketing Manager
PointClickCare
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $111,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
CloudSaltStack
About the role
- Position Summary: The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs. In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. This role will be focused on our Advanced Insights analytics solution with our Core EHR and support launch of new AI solutions.
Requirements
- Bachelor degree; advanced degree in business or marketing or equivalent experience desirable 4-6 years in product marketing experience Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus. Experience with B2B SaaS healthcare technology required. Experience with advanced analytics and/or AI product solutions highly preferred. AI Fluency and/or use of M365 Copilot Industry experience in the segment a definite asset Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base Knowledge of marketing principles and practices Excellent time management, interpersonal, communication, decision making, and organization skills A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
