Senior Business Development Manager
POD Marketing Inc.
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$150,000 - CA$200,000 per year
Job Level
About the role
- identifying, pursuing, and closing new business opportunities within the senior living industry
- building trust, understanding client needs, and driving meaningful conversations with executives, operators, and ownership groups
- leading high-value sales cycles
- representing CITIZEN at industry events
- collaborating with marketing teams on growth initiatives
- helping establish CITIZEN as the go-to marketing partner for senior living organizations
- driving full-cycle sales from sourcing prospects to closing multi-community contracts
- building and maintaining a strong pipeline of senior living operators, management groups, and nonprofit organizations
- leading needs assessments, discovery calls, solution presentations, and proposal development
- achieving and exceeding annual revenue targets and KPIs
- cultivating long-term, trust-based relationships with executives and stakeholders
- serving as a strategic advisor to prospects
- partnering with the marketing team to develop targeted campaigns and outreach strategies
- maintaining accurate CRM records and pipeline forecasting
Requirements
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree or diploma in Business Administration, Communications, or a related field, or equivalent corporate work experience
- 5+ years experience in business development, sales, or partnerships—preferably in marketing, SaaS, healthcare, or senior living
- 2+ years of experience in customer service or hospitality (serving or bartending experience is considered a strong asset)
- Proven track record of meeting or exceeding revenue targets in a consultative selling environment
- Strong understanding of digital marketing, lead generation, or occupancy growth strategies (an asset)
- Excellent communication, presentation, and negotiation skills
- Comfort selling to executive-level stakeholders
- Ability to travel for industry events, conferences, and key meetings
Benefits
- three weeks of paid vacation
- twelve flex days
- a Passion Day to spend however you choose
- a company-wide MeMonday to prioritize mental health
- thirty-day remote work policy for when you need a change of scenery
- twenty-six hours of paid volunteer time each year
- comprehensive benefits package that includes health, dental, vision, and spending accounts
- access to mentorship, leadership programs like LEAD
- ongoing learning opportunities designed to help you grow your skills and career
- regular one-on-one check-ins
- quarterly performance conversations
- discounts with local vendors
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentsalesconsultative sellinglead generationoccupancy growth strategiespipeline forecastingproposal developmentrevenue targetscustomer servicehospitality
Soft Skills
communicationpresentationnegotiationrelationship buildingtrust buildingstrategic advisingcollaborationclient needs understandingdriving conversationsexecutive-level selling
Certifications
Bachelor’s degreediploma in Business Administrationdiploma in Communications