Senior Business Development Manager
POD Marketing Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$150,000 - CA$200,000 per year
Job Level
Senior
About the role
- identifying, pursuing, and closing new business opportunities within the senior living industry
- building trust, understanding client needs, and driving meaningful conversations with executives, operators, and ownership groups
- leading high-value sales cycles
- representing CITIZEN at industry events
- collaborating with marketing teams on growth initiatives
- helping establish CITIZEN as the go-to marketing partner for senior living organizations
- driving full-cycle sales from sourcing prospects to closing multi-community contracts
- building and maintaining a strong pipeline of senior living operators, management groups, and nonprofit organizations
- leading needs assessments, discovery calls, solution presentations, and proposal development
- achieving and exceeding annual revenue targets and KPIs
- cultivating long-term, trust-based relationships with executives and stakeholders
- serving as a strategic advisor to prospects
- partnering with the marketing team to develop targeted campaigns and outreach strategies
- maintaining accurate CRM records and pipeline forecasting
Requirements
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree or diploma in Business Administration, Communications, or a related field, or equivalent corporate work experience
- 5+ years experience in business development, sales, or partnerships—preferably in marketing, SaaS, healthcare, or senior living
- 2+ years of experience in customer service or hospitality (serving or bartending experience is considered a strong asset)
- Proven track record of meeting or exceeding revenue targets in a consultative selling environment
- Strong understanding of digital marketing, lead generation, or occupancy growth strategies (an asset)
- Excellent communication, presentation, and negotiation skills
- Comfort selling to executive-level stakeholders
- Ability to travel for industry events, conferences, and key meetings
Benefits
- three weeks of paid vacation
- twelve flex days
- a Passion Day to spend however you choose
- a company-wide MeMonday to prioritize mental health
- thirty-day remote work policy for when you need a change of scenery
- twenty-six hours of paid volunteer time each year
- comprehensive benefits package that includes health, dental, vision, and spending accounts
- access to mentorship, leadership programs like LEAD
- ongoing learning opportunities designed to help you grow your skills and career
- regular one-on-one check-ins
- quarterly performance conversations
- discounts with local vendors
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
business developmentsalesconsultative sellinglead generationoccupancy growth strategiespipeline forecastingproposal developmentrevenue targetscustomer servicehospitality
Soft skills
communicationpresentationnegotiationrelationship buildingtrust buildingstrategic advisingcollaborationclient needs understandingdriving conversationsexecutive-level selling
Certifications
Bachelor’s degreediploma in Business Administrationdiploma in Communications