POD Marketing Inc.

Project Manager

• Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships
• Ensure projects are scoped, budgeted, and priced accurately
• Manage creative projects from initiation through to closure, ensuring all objectives are met
• Coordinate with internal teams, contractors, and other stakeholders to allocate resources effectively for each project
• Monitor project progress, making adjustments as needed to meet deadlines and quality standards
• Control project risks by identifying potential issues and implementing mitigating solutions
• Adhere to company-standard project management methodologies and documentation processes
• Provide regular updates to both clients and internal stakeholders on project status, budget, and deliverables

Performance Marketing

• drive digital advertising strategies across PPC, Google Display, YouTube, and social media, delivering outstanding results for our clients
• manage budgets and timelines to ensure campaigns run smoothly
• leverage analytics and conversion tracking to optimize performance
• collaborate with other product teams to create holistic, customized marketing solutions
• contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends
• strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media
• manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships
• monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies
• uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks
• conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives
• implement conversion tracking by setting up and placing the appropriate codes on clients’ websites
• work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies
• support process innovation to ensure campaigns run efficiently and effectively
• continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.

Paid Media Strategist

Business Development Rep

• identifying, pursuing, and closing new business opportunities within the senior living industry
• building trust, understanding client needs, and driving meaningful conversations with executives, operators, and ownership groups
• leading high-value sales cycles
• representing CITIZEN at industry events
• collaborating with marketing teams on growth initiatives
• helping establish CITIZEN as the go-to marketing partner for senior living organizations
• driving full-cycle sales from sourcing prospects to closing multi-community contracts
• building and maintaining a strong pipeline of senior living operators, management groups, and nonprofit organizations
• leading needs assessments, discovery calls, solution presentations, and proposal development
• achieving and exceeding annual revenue targets and KPIs
• cultivating long-term, trust-based relationships with executives and stakeholders
• serving as a strategic advisor to prospects
• partnering with the marketing team to develop targeted campaigns and outreach strategies
• maintaining accurate CRM records and pipeline forecasting

Senior Business Development Manager

3D Artist

• Lead the creation of motion design for client campaigns, brands, and content across multiple channels
• Translate creative concepts, scripts, and storyboards into polished motion work
• Design motion systems that can scale and adapt across dental and optometry clients
• Collaborate closely with writers, designers, editors, and creative leads throughout the creative process
• Balance creativity, clarity, timelines, and scalability in your work
• Apply systems thinking to ensure consistency and efficiency across motion deliverables
• Use AI tools thoughtfully to explore ideas, speed up workflows, and improve output
• Participate in client-facing conversations, clearly explaining creative decisions and concepts
• Contribute ideas that elevate how motion and video are used across client work
• Support team growth by sharing knowledge and helping upskill designers over time

Motion Designer

Web Designer

• Manage a diverse portfolio of clients
• Lead client meetings to understand design objectives and requirements
• Create wireframes and prototypes
• Collaborate with internal teams to execute client projects
• Spearhead visual brand creation efforts
• Perform thorough quality assurance checks
• Contribute to product innovation and troubleshoot complex issues
• Provide mentorship and guidance to entry-level designers
• Train new team members on best practices
• Support process innovation and documentation
• Participate in product development initiatives
• Stay abreast of industry trends and best practices

Project Manager

Paid Media Strategist

Senior Business Development Manager

Motion Designer

Website Designer