Plume

Manager

• Develop and execute Plume’s lifecycle marketing strategy through email campaigns.
• Build and maintain automated journeys that nurture leads, onboard new members, and re-engage lapsed audiences.
• Collaborate with team members and stakeholders to craft high-performing copy and visuals that align with Plume’s voice and values.
• Use data and segmentation to deliver targeted messaging that improves conversion and drives membership growth.
• Design and manage A/B tests to continually optimize engagement and performance.
• Oversee campaign calendars to ensure timely execution and alignment with broader marketing initiatives.
• Monitor campaign performance, analyze results, and provide data-driven insights and reports.
• Maintain email deliverability and compliance best practices (CAN-SPAM, HIPAA, etc.).
• Stay current with lifecycle and email marketing trends to keep Plume’s strategy fresh and competitive.
• Manage our CRM platform and maintain good list hygiene.
• Design emails that adhere to modern email marketing best practices (mobile-first, accessibility, etc.).

Email Lifecycle Manager – Temporary, with Potential Conversion to Long-Term Role