Go-to-Market Associate
Pliant Plastics Corporation
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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About the role
- Shape and operationalize the Go-To-Market playbook for the US market - from prospect identification and outbound workflows to pipeline management and sales enablement.
- Build, document, and continuously refine end-to-end revenue processes tailored to the US market, ensuring efficiency, transparency, and alignment across all GTM functions.
- Maintain and optimize our CRM system (HubSpot) to ensure clean, accurate, and actionable data.
- Build reporting frameworks and dashboards to track pipeline health, GTM performance, conversion metrics, and US launch KPIs.
- Partner closely with the sales team to identify, research, and qualify US-based prospects and target accounts.
- Evaluate, implement, and maintain tools and platforms that support GTM activities (e.g., CRM, outreach and prospecting tools, BI platforms).
- Act as the connective link between Sales, Marketing, Partnerships, Finance, and Customer Success - streamlining handoffs, harmonizing data flows, and optimizing the customer journey.
- Identify bottlenecks and gaps in the revenue funnel and champion continuous improvement initiatives to accelerate growth.
Requirements
- 1-4 years in Revenue Operations, Sales, GTM Operations, or a similar GTM role within a high-growth B2B environment - preferably in FinTech or SaaS.
- Proven experience supporting or leading Go-To-Market initiatives, ideally including new market launches or US market expansion.
- Hands-on experience with CRM platforms (HubSpot strongly preferred), outreach and prospecting tools (e.g., Amplemarket, Apollo), and analytics/BI tools.
- Strong ability to leverage data to drive strategy, with a track record of building dashboards, pipeline forecasts, and funnel metrics.
- Demonstrated success designing, documenting, and scaling processes in fast-paced, early-stage or scale-up environments.
- Exceptional stakeholder management, presentation, and interpersonal skills.
- Fluent in English (required). Must be legally authorized to work in the United States and currently reside in the United States.
Benefits
- The opportunity to shape Pliant's US market expansion and build GTM operations from the ground up.
- High-impact, high-ownership role with direct visibility to leadership.
- Direct collaboration with the VP Growth and cross-functional leaders across the company.
- A growing, diverse, and collaborative team that values initiative and accountability.
- Competitive compensation and benefits package.
- Flexible work setup - hybrid from our NYC co-working space or fully remote within the US.
- Access to learning opportunities, mentorship, and career development within a fast-scaling European fintech.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Revenue OperationsGo-To-Market initiativespipeline managementsales enablementdata analysisdashboard buildingfunnel metricsprocess designcontinuous improvement
Soft Skills
stakeholder managementpresentation skillsinterpersonal skills