Global Ads Strategy Manager
Plaud
full-time
Posted on:
Location Type: Hybrid
Location: Tokyo • Japan
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About the role
- Ads Content Strategy: Define and own Japan‑specific ads content strategy across formats and platforms to drive performance, brand relevance, and business growth.
- Creative Performance Optimization: Partner with ad ops teams to evaluate creative performance, derive insights, and continuously optimize content based on KPIs.
- Creative Direction & Collaboration: Lead creative briefs and strategic guidance for internal teams and agencies, ensuring content aligns with local culture, brand standards, and campaign objectives.
- Market & Consumer Insight: Analyze Japanese consumer behavior, content trends, and competitor activity to inform messaging, formats, and storytelling approaches.
Requirements
- 2-4 years of experience in ads content strategy, creative strategy, or digital marketing.
- Proven experience driving ad performance through creative and content optimization.
- Strong understanding of Japan consumer culture and digital media landscape.
- Experience working cross‑functionally with media, brand, analytics, and creative teams.
- Native or near‑native Japanese; business‑level English, Strong communication and stakeholder management skills.
Benefits
- イノベーションとチームワークを重視する企業文化
- 継続的な学びとキャリア成長を支援
- グローバル環境での経験と市場競争力のある報酬
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ads content strategycreative strategydigital marketingcreative performance optimizationcontent optimizationKPI analysisconsumer behavior analysiscontent trends analysis
Soft Skills
strong communicationstakeholder managementcollaborationcreative direction