PlanITROI

Marketing

• Build and execute a GTM ABM strategy focused on target channel accounts.
• Develop account-specific messaging for organizations such as CDW, HCLTech, DXC, IBM, Accenture, and others.
• Create one-to-one, one-to-few, and one-to-many ABM campaigns.
• Coordinate with sales and leadership to identify account entry points, introductions, and partner expansion opportunities.
• Develop PlanITROI’s partner-facing value proposition strategy for channel organizations.
• Support relationship development with strategic partners.
• Build thought leadership that positions PlanITROI as a strategic voice in ITAD, lifecycle services, sustainability, and value recovery.

Director of Channel, Alliance, ABM Marketing

Digital Marketing

• Support and coordinate digital marketing campaigns across email, LinkedIn, and other channels
• Manage campaign tasks to ensure timelines and deliverables are met
• Launch and coordinate outbound email campaigns and content distribution
• Support lead generation initiatives through campaign coordination, research, and follow-up activities
• Conduct research to support targeting, messaging, and campaign initiatives
• Create and format marketing assets, including social media posts, presentations, and basic graphics
• Manage and schedule content across digital platforms
• Ensure all content is accurate, consistent, and aligned with brand standards
• Coordinate marketing projects and ensure tasks are completed with strong follow-up and attention to detail
• Manage multiple priorities simultaneously in a structured and organized way
• Maintain digital files, content libraries, and shared environments (e.g., SharePoint)
• Collaborate with internal teams to gather information and keep initiatives moving forward
• Turn direction into action quickly and efficiently
• Maintain a high level of responsiveness and reliability
• Deliver work with accuracy and consistency
• Follow through on tasks from start to completion

Director of Channel, Alliance, ABM Marketing

Digital Marketing Coordinator – Execution Driven