plancraft

Performance Marketing

• Take full ownership of performance marketing results across all paid channels — from strategy to execution, optimisation, and reporting.
• Own the development and continuous optimisation of channel strategies aligned with company-wide growth goals.
• Build and run a structured experimentation culture and translate learnings into scalable growth.
• Own performance analysis end-to-end, translating insights into decisions that validate and scale growth levers across existing and new channels.
• Establish reliable attribution, tracking, and reporting standards that enable confident decision-making.
• Drive cross-functional collaboration across Brand, Content, Sales, and RevOps to improve performance, innovation, and go-to-market execution.
• Elevate the team through best-practice sharing, raising the bar for execution, impact, and strategic thinking.
• Stay on top of industry trends and explore AI-driven solutions and automation opportunities to improve performance and efficiency.

Senior Performance Marketing Manager

People Operations

• Lead People Operations and act as People Partner for Germany
• Advise managers and handle complex employee relations cases
• Own end-to-end People Operations including contracts and payroll
• Design and improve people policies and guidelines
• Collaborate with internal and external stakeholders
• Manage and resolve people requests via the dialogue system

Senior People Partner

Learning and Development

• Drive strategy & execution of organizational development initiatives
• Translate strategic direction, org insights, and data into actionable solutions
• Coordinate project-based collaboration with People & Business Operations
• Operationalize and improve core people and org systems
• Plan and run org-wide OD rollouts and enablement
• Support org design and workforce planning
• Ensure high P&O data quality and deliver structured reporting

Senior Performance Marketing Manager

Senior People Partner

Senior Organizational Development Manager