Product Marketing Manager – Consumer
Plaid
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • New York • United States
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Salary
💰 $171,600 - $225,000 per year
About the role
- Lead consumer positioning and messaging across products, ensuring a unified narrative.
- Identify and validate product-market fit through customer insight, data, and experimentation.
- Partner cross-functionally with Product, Sales, and Marketing to launch and scale products.
- Develop a perspective on Plaid’s consumer brand strategy and assist in implementation as needed.
- TBuild ICPs and translate consumer user needs into compelling B2B buyer value.
- Influence roadmap decisions by advocating for consumer needs and market signals.
Requirements
- 6+ years in Product Marketing, preferably in fintech or consumer technology.
- Experience leading positioning and GTM for consumer-facing or platform products.
- Proven track record influencing Product and cross-functional stakeholders.
- Strong analytical rigor – comfort using funnel metrics to drive strategy.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategydata analysiscustomer insightproduct positioningB2B marketingfunnel metrics
Soft Skills
cross-functional collaborationinfluencingcommunicationstrategic thinking