Pinterest

Lead Product Marketing Manager – Consumer

Pinterest

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $130,022 - $267,692 per year

Job Level

Senior

Tech Stack

Go

About the role

  • Shape product strategy through market, competitive and user research; create market requirement documents (MRD) and design alpha/beta experiments to inform product development and launch strategy
  • Develop and execute go-to-market strategies including positioning, messaging, user education, and in-product marketing to drive adoption and sustained engagement
  • Craft strategic narratives for Pinterest’s consumer product offerings aimed at consumers, partners, and investors
  • Use data and insights to set goals, measure impact, and guide iteration across launches and ongoing growth initiatives
  • Drive cross-functional alignment throughout the go-to-market process, including securing buy-in from the executive team
  • Educate and enable internal and external teams with context, resources, and training to champion consumer experiences
  • Collaborate with product, engineering, design, research, comms and marketing teams; provide market and customer insights to inform product strategy and define product messaging and positioning

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 7+ years of Consumer product marketing and/or product management experience at a fast growing tech company
  • Proven ability to craft compelling positioning, messaging and go-to-market plans that resonate with users
  • Strong analytical mindset; comfortable using data to inform decision-making and measure impact
  • Exceptional communication and stakeholder management skills; ability to collaborate across teams
  • Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity
  • A passion for Pinterest
  • US based applicants only
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