
Business Development Manager
PingPong Digital
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- This is a hands-on business development role for someone who enjoys being close to clients, close to ideas, and close to delivery.
- You will be responsible for identifying, engaging and converting worldwide organisations that want to grow their presence in China (and wider emerging markets).
- Beyond opening doors, you will actively shape opportunities, working with our strategy, content and platform teams to turn conversations into real, commercially viable campaigns.
Requirements
- Proactively identify new business opportunities across sectors such as education, real estate, travel, lifestyle and others.
- Research target organisations and decision-makers, tailoring outreach and proposals to their China-market objectives.
- Manage the full sales journey — from first contact to proposal, negotiation and onboarding.
- Lead discovery conversations to understand client goals, challenges and internal constraints.
- Translate client needs into clear, practical digital solutions in collaboration with internal teams.
- Lead proposal development with strategic input, case studies and platform recommendations.
- Attend client meetings, events and industry networking opportunities.
- Stay up to date with changes across Chinese digital platforms and advertising ecosystems.
- Actively learn and communicate why China is different — culturally, technically, and commercially.
- Confidently explain platform logic, user behaviour and realistic expectations to non-China specialists.
- Take responsibility for coordinating regular marketing outputs (e.g. newsletters, LinkedIn posts)
- Work closely with account managers, strategists and platform specialists to ensure smooth handovers.
- Provide clear briefs and context to delivery teams to set projects up for success.
- Feed market insights and client feedback back into the agency’s commercial and strategic thinking.
Benefits
- Competitive salary + commission-based structure.
- A role where you can genuinely influence agency growth and direction.
- Exposure to global clients and senior stakeholders.
- Ongoing learning around Chinese platforms, culture and digital strategy.
- Friendly, ambitious and international team culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentsales managementproposal developmentdigital solutionsmarket researchclient onboardingnegotiationstrategic inputcampaign developmentdigital marketing
Soft Skills
client engagementcommunicationleadershipcollaborationproblem-solvingadaptabilitycultural awarenessnetworkinginsight generationproject coordination