Account-Based Marketing Associate
PIMCO
full-time
Posted on:
Location Type: Office
Location: New York City • California • New York • United States
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Salary
💰 $89,000 - $102,000 per year
About the role
- Help orchestrate and execute ABM tactics aligned to either client- or prospect-focused cohorts, leveraging lifecycle segmentation and audience targeting.
- Support multi-channel strategy and execute integrated journeys to help improve client experience and drive engagement.
- Participate in agile pod stand-ups, sprint planning, and retrospectives to ensure timely delivery of tactics.
- Utilize CRM and marketing automation platforms (e.g., Marketo, Dynamics) to deliver personalized, scalable communications.
- Monitor and report on campaign performance using lifecycle KPIs, including email engagement, event participation, and funnel progression.
- Collaborate with analytics and data teams to ensure clean, accurate client data for segmentation and personalization.
- Partner with sales champions and business stakeholders to ensure campaign relevance and effectiveness.
- Contribute to the continuous improvement of ABM tactics by testing new approaches and integrating learnings.
Requirements
- A minimum of a bachelor's degree from an accredited institution.
- Proven experience in account-based marketing, digital marketing, or campaign management, preferably within the financial services industry.
- Proficient project management skills with experience and comfort in an agile working model.
- Familiarity with CRM systems, marketing automation platforms, and campaign orchestration tools.
- Strong analytical skills and experience with KPI tracking and reporting.
- Excellent communication and interpersonal skills, with a focus on collaboration and teamwork.
- Ability to manage multiple priorities in a fast-paced, agile environment.
- Passion for client-centric marketing and continuous innovation.
Benefits
- Total compensation includes base salary and discretionary bonus
- Health insurance
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingdigital marketingcampaign managementproject managementKPI trackingdata segmentationpersonalizationcampaign orchestration
Soft skills
analytical skillscommunication skillsinterpersonal skillscollaborationteamworkability to manage multiple prioritiesclient-centric marketingcontinuous innovation
Certifications
bachelor's degree