PicnicHealth

Performance Marketing

• Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels.
• Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals.
• Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization.
• Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance, as needed.
• Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys.
• Build and own our Salesforce and HubSpot sync management, overall HubSpot administration, data quality, and process improvements.
• Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot.
• Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing.
• Manage MarTech procurement, vendor relationships, renewals, and platform optimization.
• Lead strategy and execution for conferences, webinars, and event-based campaigns.
• Oversee and maintain conference and event budgets, reporting on ROI of successful events.
• Coordinate with sales teams to ensure field readiness, pre/post-event outreach, and on-site support.
• Partner with BDRs to develop account outreach frameworks and conference follow-up strategies.

Senior Manager, Demand Generation, Marketing Operations

Full-stack Engineer

• Build core researchOS capabilities that automate study setup, execution, and ongoing operations—reducing manual effort and increasing scalability.
• Design and implement intelligent systems that manage complex study protocols, data flows, and operational workflows end to end.
• Collaborate with product, data, and research teams to translate scientific and operational requirements into robust, extensible platform features.
• Contribute to architectural decisions that make researchOS flexible, reliable, and ready to support hundreds of concurrent studies.
• Champion engineering excellence, driving best practices, maintainability, and a strong culture of technical rigor and collaboration.

Product Engineer

Account Manager

• Build and expand PicnicHealth’s network of strategic recruitment partnerships (e.g., patient support programs, specialty pharmacies, healthtech apps, affiliate marketing channels, point-of-care providers) to access targeted patient populations and drive measurable ROI.
• Develop, negotiate, and manage high-value partner relationships from concept through implementation, ensuring long-term value, strong engagement, and high partner satisfaction.
• Serve as the subject matter expert (SME) and key contributor on recruitment solutions strategy, proposals, bid defenses, and kickoff meetings, bringing a business-first mindset to campaign design.
• Collaborate cross-functionally with patient operations, marketing, finance, and product teams to optimize the recruitment funnel and channel strategy, ensuring efficient, scalable execution.
• Deliver clear reporting and insights on partnership performance to enable data-driven decision-making, while streamlining internal processes for partner management and campaign handovers.
• Champion PicnicHealth’s value proposition with partners, cultivating repeat collaboration, expanding reach, and over time, driving inbound opportunities for the commercial team.

Strategic Partnerships Lead, Patient Recruitment

Clinical Operations

• Operational lead for site-based research, owning day-to-day execution of startup, regulatory submissions, onboarding, and ongoing site support across observational and low-interventional studies
• Build and own scalable workflows for site startup (CDA/feasibility surveys, selection, contracting, budgeting, and IRB submissions)
• Lead creation of training materials, scripts, SOPs, and study one-pagers to ensure consistent onboarding
• Manage IRB submissions, amendments, continuing reviews, and eTMF documentation; own compliance handoffs
• Conduct monthly site check-ins, oversee site payment processes, distribute newsletters, and ensure engagement
• Coordinate cross-functionally with Project Managers, Recruitment Managers, Product, and Delivery Leadership
• Lead final site communications, regulatory wrap-up, and offboarding for study closeout
• Develop and test tech-forward approaches and apply AI to improve site workflows

Senior Manager, Demand Generation, Marketing Operations

Product Engineer

Strategic Partnerships Lead, Patient Recruitment

Clinical Operations Associate